BDR @ Waystation

Higher People•Redwood City, CA

9d•Onsite

About The Position

Waystation is building the operating system for CPG. Every product starts with ingredients and packaging. That work still runs through inboxes, PDFs, and spreadsheets. Procurement is mission-critical but opaque, manual, and slow. It hides costs and quietly destroys margin. We're an AI-powered procurement platform that turns email chaos into structured data and leverage. We sit inside existing supplier workflows (no portals, no supplier logins) and deliver ROI immediately. In our first three months with one customer, we saved them over $200,000. That paid for their annual contract in 30 days. Repeat founder and CEO Ryan Caldbeck (previously CircleUp) started with 200+ customer interviews before a line of code was written. Today we have paying customers, real usage, and real impact. Backed by Founder Collective, Homebrew, Slow Ventures, and 87 Capital.

Requirements

6+ months of B2B outbound experience, currently active or within the last 6 months
Fluent with AI tools in your daily work. This is a hard requirement, not a bonus
Extreme urgency and ownership. You figure it out rather than wait to be told
Resilient. You get told no all day and stay consistent
Exceptional written and verbal communication

Nice To Haves

College athletes stand out to us. Competing at that level builds coachability, resilience after losing, and comfort being measured every day. A track record of excellence in any craft reached through sustained effort counts the same way.
Selling into ops, finance, or supply chain personas
Startup or early-stage experience
CPG, food and beverage, or supply chain background

Responsibilities

Book qualified meetings through outbound: cold calls, email, LinkedIn, events
Target mid-market food, beverage, supplement, and pet food companies ($50M to $500M revenue)
Engage CEOs plus procurement, ops, finance, and supply chain leaders
Run discovery and qualify real pain, not polite interest
Partner with the CEO to sharpen messaging, positioning, and deal strategy
Build the outbound systems and playbook that don't exist yet