Business Development & Referral Relations Specialist

Rockaway Home Care•Inwood, NY

15h•Onsite

About The Position

We are seeking a motivated, outgoing, and results-driven Business Development & Referral Relations Specialist to grow our New York home care agency by developing relationships with healthcare professionals and organizations that refer patients for home care services. This hands-on, in-office business development role focuses on outbound calling, email outreach, networking, relationship building, and generating new patient referrals. The specialist will build and manage relationships with Managed Long-Term Care (MLTC) plans, care managers, case managers, social workers, physician offices, hospitals, rehabilitation facilities, nursing facilities, and community organizations. The primary goal is to turn outreach into lasting referral partnerships that generate new home care cases and support agency growth. Performance is evaluated based on consistent outreach and measurable business results, including contacts and relationships established, meetings secured, active referral partnerships, patient referrals and conversions, reactivation of inactive sources, and contribution to agency census growth. This is a business development role, not simply a customer service or administrative position. Success requires proactive outreach, relationship building, consistent follow-up, and a focus on generating new patient referrals.

Requirements

Strong verbal and written communication skills.
Comfort making frequent outbound calls and initiating conversations with new contacts.
Confidence asking for business, referrals, and opportunities to work with new patients.
Persistence, self-motivation, and comfort with repeated follow-up.
Professional and personable communication with healthcare professionals.
Strong organizational skills and ability to manage multiple contacts and opportunities simultaneously.
Results-oriented approach and interest in meeting measurable business development goals.
Comfort using email, spreadsheets, CRM platforms, and other business tools.
One year of experience.

Nice To Haves

Experience in New York home care or Licensed Home Care Services Agency (LHCSA) operations.
Experience with Managed Long-Term Care (MLTC) plans.
Experience in Medicaid managed long-term care.
Experience in healthcare business development or sales.
Experience in home care intake or patient referrals.
Experience in healthcare provider relations.
Experience in case management or social work outreach.
Experience with physician offices, hospitals, or rehabilitation facility relations.
Existing relationships with MLTC care managers, case managers, social workers, physicians, discharge planners, or other home care referral sources.

Responsibilities

Identify, research, and develop new referral sources throughout New York.
Conduct consistent outbound calls and email outreach to healthcare organizations and professionals.
Build relationships with MLTC plans, care managers, case managers, social workers, physicians, discharge planners, and other healthcare referral partners.
Proactively ask referral sources about patients or members who need home care services.
Introduce the agency's services, service areas, and current capacity to accept new cases.
Identify opportunities to increase patient referrals and grow the agency's census.
Establish and maintain strong relationships with new and existing referral partners.
Maintain regular contact with referral sources and re-engage inactive sources to encourage future and repeat referrals.
Follow up promptly with referral partners regarding submitted referrals and case updates.
Coordinate with intake and operations teams to help ensure referred cases are handled efficiently.
Identify appropriate contacts within MLTC plans, healthcare organizations, and payer networks.
Develop relationships with care management teams, provider relations representatives, discharge planners, and other professionals who influence home care referrals.
Contact physician offices, medical practices, hospitals, rehabilitation centers, nursing facilities, and community organizations.
Research organizations and contacts to expand the agency's referral network, prioritizing sources with strong potential to generate new cases.
Maintain an organized pipeline of prospective, active, and inactive referral sources.
Document calls, emails, conversations, meetings, follow-ups, and referral outcomes in the agency's CRM or tracking system.
Track referral sources from initial contact through referral generation and patient intake.
Maintain accurate contact information, relationship history, and follow-up tasks.
Provide management with regular updates on outreach activity, new relationships, referral volume, and business development opportunities.