Business Development Manager – Food & Beverage

WISEcode•Kannapolis, NC
•Onsite

About The Position

WISEcode Labs is an independent third-party testing laboratory serving food, beverage, dietary supplement, ingredient, and adjacent consumer-health companies. It combines advanced analytical instrumentation, method development, microbiology and chemistry expertise, and a high-touch service model. The lab focuses on food safety and nutrition testing and aims to become a primary testing and scientific partner to the food industry. The Business Development Manager develops partnerships across the food and beverage ecosystem to expand WISEcode Labs’ reach and revenue. The role identifies opportunities, builds industry relationships, develops tailored testing solutions with prospective clients, negotiates contracts, closes new and recurring business, and supports a smooth client onboarding experience. The manager represents the lab in its territory and works with clients and internal teams to address testing needs and deliver business growth.

Requirements

  • At least 5 years of food and beverage-focused technical sales experience in business development, sales, or marketing within the food testing or food science industry.
  • Bachelor’s degree in food science, food technology, or a related scientific field.
  • At least 5 years of experience coordinating and administering tasks in an office and/or laboratory environment.
  • Previous food testing experience and demonstrated success selling products and/or services to food and beverage manufacturers.
  • Cold-calling experience, including territory development.
  • Solid understanding of the business-to-business sales cycle.
  • US work authorization required.
  • Strong written and verbal communication skills, including writing experience.
  • Strong organizational skills and attention to detail, including the ability to manage a book of business, prospecting pipeline, territory plan, and client communications.
  • Ability to work independently and within a cross-functional team.
  • Proficiency in MS Office (Word, Excel, and PowerPoint), Teams, and CRM platforms such as HubSpot, and ability to learn and manage additional platforms such as AI tools and Basecamp.
  • Track record of meeting deadlines, managing competing priorities, and taking initiative.
  • Ability to work effectively in a dynamic, fast-paced, high-growth organization.
  • Strong analytical and problem-solving skills.
  • Self-starter with a hunter’s mentality and a passion for relationship building.
  • Desire for career growth and increasing responsibility as success is achieved.

Responsibilities

  • Identify and engage potential clients within the assigned territory using industry insights and strategic positioning.
  • Develop and present client solutions, negotiate contracts, and close new and recurring business to meet commercial KPIs and support business growth.
  • Advise food and beverage brands on analytical testing needs and apply knowledge of testing, regulatory compliance, and quality assurance to provide value.
  • Assess the territory and competitive landscape to develop pricing and service proposals that meet client needs and win business.
  • Represent WISEcode Labs at trade shows, cultivate online engagement, and promote the company as a food and beverage testing partner.
  • Build and maintain a territory plan with monthly forecasting for routine business and work toward agreed sales targets.
  • Develop client and internal relationships and represent the voice of the customer.
  • Create and deliver sales presentations for internal and external audiences.
  • Collaborate with Inside Sales, customer service, and laboratory operations to resolve client requests involving proposals, results status, invoicing, troubleshooting, and report generation.
  • Meet or exceed quarterly and annual sales targets and profit objectives.
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