Business Development Manager

Inspirium IHC Midlands•Columbia, SC

24d

About The Position

Interim HealthCare is seeking a Business Development Manager to support its Home Health and Hospice sales team through field support and the research and development of marketing opportunities and plans. The role provides direct management, supervision, and leadership of the Home Health and Hospice Business Development Liaison team in the Columbia, South Carolina office. The manager is responsible for strategic marketing and sales planning, business growth, revenue, productivity, and service-line profitability, while aligning business development efforts with clinical capabilities and organizational goals.

Requirements

Minimum three years of experience in Marketing and Sales.

Nice To Haves

Bachelor’s degree or equivalent experience in Marketing or a related field is preferred.
Healthcare experience is preferred.

Responsibilities

Provide direct management, supervision, and leadership to the Home Health and Hospice Business Development Liaison team in the Columbia, SC office.
Develop, implement, and evaluate strategic marketing and sales plans to achieve business growth, revenue, productivity, and service-line profitability objectives.
Establish sales forecasts; assist with annual budget preparation; monitor financial performance, analyze variances, and implement corrective actions.
Identify market opportunities, evaluate competitor activity, analyze industry trends, and develop strategies to increase market share and expand service-line growth.
Build and maintain relationships with key referral sources and accounts by identifying needs, strengthening partnerships, and developing new business opportunities.
Develop and execute marketing campaigns, promotional initiatives, and digital marketing strategies to strengthen brand positioning and differentiate services.
Recruit, hire, train, coach, and evaluate business development team members; set performance expectations and support professional development.
Establish sales goals, monitor individual and team performance, and use coaching strategies and incentive programs to improve productivity and achieve growth targets.
Develop and deliver sales training on account development, service-line expansion, competitive strategies, sales presentations, contract profitability, and expense management.
Collect, analyze, and report sales data, market trends, and performance metrics to evaluate results, identify improvements, and guide strategic decisions.
Maintain communication and collaboration between Marketing and Sales and Clinical Operations to align initiatives with clinical capabilities, referral needs, and organizational goals.
Monitor customer service standards, resolve business development challenges, and implement process improvements to strengthen referral relationships and support organizational objectives.
Maintain confidentiality, enforce organizational policies and procedures, and stay informed about industry developments, marketing practices, and emerging business opportunities.