Business Development Manager
About The Position
Pearl Jade Marketing is seeking an experienced, relationship-driven Business Development Manager to help drive growth and build partnerships with prospective clients. The role owns warm and inbound opportunities from initial engagement through close and develops new business through networking, industry engagement, and relationship building. The manager works directly with business owners and executives to understand their goals and recommend customized branding, website, digital marketing, and ongoing marketing services. This is a consultative, collaborative role that takes ownership of the business development process and contributes to the agency’s continued growth.
Requirements
- At least 5 years of relevant business development, sales, or client development experience.
- Experience independently managing opportunities through the full sales cycle, from discovery and relationship development through proposals, follow-up, and close.
- Working knowledge of branding, website development, Google Ads, social media, digital marketing, and ongoing marketing services.
- Strong consultative selling, discovery, communication, and relationship-building skills.
- Confidence communicating with business owners and executives and discussing business and marketing investments.
- Experience managing CRM and sales pipeline activity, including opportunity stages, next steps, follow-up, and forecasting.
- Proactive, resourceful, and self-directed approach, with initiative and persistence to identify opportunities and move them forward.
- Strong organization, time management, accountability, and follow-through in a remote environment.
- Ability and willingness to participate in occasional in-person client meetings, networking activities, conferences, and team gatherings.
Nice To Haves
- Experience in marketing, branding, digital, creative, or another professional services environment.
Responsibilities
- Manage warm and inbound leads through discovery, recommendations, proposals, follow-up, and close.
- Lead consultative conversations to understand prospective clients’ business objectives, challenges, and marketing needs.
- Recommend branding, website, digital marketing, and ongoing marketing solutions suited to each client.
- Build trusted relationships with prospective clients through thoughtful, consistent, proactive communication.
- Maintain accurate CRM and pipeline records, including opportunities, stages, next steps, follow-up activity, and forecasts.
- Work with internal team members to communicate client needs, support proposal development, and transition signed clients to the delivery team.
- Conduct strategic account reviews and identify opportunities to provide additional support and value to existing clients.
- Represent Pearl Jade through virtual and in-person networking, client meetings, relationship-building activities, industry events, and occasional conferences.
- Keep current on trends in branding, websites, Google Ads, social media, digital marketing, AI, and related areas.
- Lead business development conversations with business owners and executives, including discussions about meaningful marketing investments.
- Identify and evaluate relevant RFPs and other business development opportunities.
- Take ownership of business development metrics, including pipeline activity, opportunities created, follow-up consistency, close rate, and revenue goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
