Business Development Manager
About The Position
The Business Development Manager (BDM) drives increased outpatient and inpatient utilization of hospital services by engaging and educating physicians, office staff, healthcare organizations, employers, and community stakeholders about available services and how to access them. The role proactively markets services within an assigned market area, builds strategic partnerships, and expands service utilization to support organizational growth. The BDM maintains a pipeline of potential business opportunities, tracks outreach activities, and provides regular updates and reports to leadership. The position collaborates with Medical Staff, directors, managers, executives, office teams, clinical leadership, and corporate teams to strengthen physician engagement, improve service utilization, and develop and promote programs and service lines. Frequent travel is required to meet with community partners and stakeholders.
Requirements
- 3–5 years of business development experience, preferably within healthcare.
- Bachelor’s degree in Business, Healthcare Administration, Marketing, or a related field; alternatively, 5+ years of sales or business development experience in healthcare.
- Ability to adapt and work effectively in a flexible, dynamic environment.
- Demonstrated ability to develop strategic partnerships and build lasting relationships.
- Exceptional presentation, communication, and interpersonal skills.
Responsibilities
- Develop and implement strategic business development and marketing plans to increase patient volume and attract new business to the facility.
- Monitor market trends, competitor activities, and marketing strategies within the area.
- Identify growth opportunities by leveraging existing networks and developing new relationships to expand market presence.
- Collaborate with clinical leadership and corporate teams to develop and promote new programs and service lines.
- Partner with leadership to set growth targets and ensure accountability for performance and results.
- Represent the organization in community and organizational programs to foster professional growth and deepen operational understanding.
- Organize and participate in marketing initiatives, including events, sponsorships, networking, and community outreach activities.
- Coordinate with the corporate marketing team to develop and refine strategies that promote services effectively.
- Maintain a pipeline of potential business opportunities, track outreach activities, and provide regular updates and reports to leadership.
- Perform other related duties as assigned to support strategic growth initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
