Business Development Manager US (m/f/d)

Sereact•Boston, MA

10d•$105,000 - $140,000•Hybrid

About The Position

We are looking for a dynamic Business Development Manager to build and scale our top-of-funnel go-to-market engine across North America. This is not a traditional SDR role. You will be responsible for developing outbound strategy, building repeatable lead generation systems, and creating strong alignment between Marketing and Sales to generate qualified pipeline. In this role, you will identify and engage high-value target accounts, execute account-based marketing strategies, and establish the internal workflows, reporting structures, and qualification standards that make pipeline generation scalable and predictable. Your focus will be generating and qualifying opportunities that transition seamlessly to the Sales team for mid- and bottom-funnel execution. This role is ideal for someone who thrives in ambiguity, enjoys building from zero, and wants to shape the foundation of Sereact’s North American growth engine.

Requirements

5+ years of experience in business development, strategic outbound sales, pipeline generation, or GTM operations within B2B technology, robotics, automation, logistics, or industrial solutions.
Experience in growing companies: You understand the pace, ownership, and structure required in a fast-growing scale-up environment and have helped build processes, not just operate inside them.
Proven success developing outbound systems, qualification frameworks, and account-based market strategies that generate qualified enterprise pipeline.
Experience selling or supporting technical products, automation systems, or operational technology is a strong plus and helps drive alignment with internal teams.
Strong communication skills with the ability to create highly effective outreach, engage senior decision-makers, and uncover real customer pain points.
Highly organized with strong CRM discipline and the ability to build scalable workflows, reporting structures, and operational processes.
Comfortable creating clarity from ambiguity, taking ownership, and driving execution independently.
Strong experience with CRM and outbound tools such as HubSpot, Clay, Salesforce, LinkedIn Sales Navigator, ZoomInfo, Apollo, or similar platforms.
Flexibility for customer visits, strategic events, trade shows, and executive meetings across North America as needed.

Responsibilities

Build and execute scalable outbound strategies across target verticals including retail, eCommerce, 3PL, distribution, manufacturing, and fulfillment.
Identify, map, and prioritize strategic enterprise accounts using an ABM-driven approach in close collaboration with Marketing and Sales.
Generate qualified opportunities through email, LinkedIn, phone, video, partner ecosystems, referrals, field events, and trade shows.
Build and optimize repeatable workflows for prospecting, qualification, lead routing, CRM discipline, and MQL → SQL → Opportunity handoff.
Partner closely with Marketing to improve lead scoring, campaign effectiveness, trade show follow-up, event-driven pipeline generation, and strategic account engagement.
Conduct early-stage discovery to qualify inbound and outbound leads based on ICP fit, urgency, business pain, and technical alignment before handing off to the Sales team.
Track KPIs across sourced pipeline, conversion rates, meeting quality, and revenue influence while continuously improving messaging, targeting, and process efficiency.
Work closely with Sales, Solutions Design, Partnerships, and Leadership to ensure seamless customer transitions and consistent pipeline growth.