Business Development Manager
About The Position
Barco is a global leader in healthcare technology, providing visualization and imaging solutions intended to improve clinical outcomes, workflow efficiency, and patient care. The Business Development Manager drives sales and market expansion within an assigned territory by building customer relationships, developing new business, and positioning medical imaging solutions with hospitals, health systems, imaging centers, and other healthcare organizations. The role communicates the clinical, operational, and financial value of Barco’s healthcare imaging solutions to providers and decision-makers. It uses a consultative sales approach, strong presentation skills, and the ability to navigate complex healthcare sales cycles. The position works with end users and partners to communicate the advantages of Barco’s medical-grade display solutions for radiology, mammography, cardiology, clinical imaging, surgery, and other primary imaging applications.
Requirements
- Minimum of 5 years of successful sales experience in a complex B2B environment.
- Experience working directly with physicians and clinical decision-makers.
- Demonstrated history of achieving or exceeding sales targets.
- Strong prospecting, negotiation, presentation, and relationship-building skills.
- Experience utilizing CRM systems for pipeline and opportunity management.
- Proficiency with Microsoft Office applications, including Excel, PowerPoint, and Word.
- Ability to present and demonstrate technical products effectively.
- Willingness and ability to travel up to 70% within the assigned territory.
Nice To Haves
- Healthcare IT, medical device, medical imaging, diagnostic imaging, or capital equipment sales experience.
- Formal sales methodology training, such as Miller Heiman, SPIN Selling, Challenger, or equivalent.
- Bachelor's degree.
Responsibilities
- Achieve assigned regional sales objectives and manage opportunities from prospecting through closure.
- Conduct product demonstrations and presentations for healthcare organizations and clinical end users.
- Communicate value propositions to stakeholders, including Radiology Directors, Chiefs of Radiology, Clinical IT leaders, Purchasing teams, and department leadership.
- Develop and execute territory business plans and strategic account growth initiatives.
- Identify, qualify, and pursue new business opportunities through prospecting, networking, and relationship building.
- Maintain and expand relationships with existing customers while developing new customer accounts.
- Articulate technical product features, benefits, and differentiators to clinical and technical audiences.
- Support channel partners, integrators, distributors, resellers, and strategic business partners as needed.
- Maintain accurate sales activity and pipeline management through CRM systems.
- Represent the organization at industry conferences, customer events, and trade shows.
Benefits
- Competitive commission sales incentive plan.
- Comprehensive benefits program.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
