Business Development Manager
About The Position
C.A. Carlin is hiring a Business Development Manager to drive revenue growth for the brands it represents. Reporting to a Channel Lead, the role owns client relationships, leads sales strategy with retail buyers, and identifies opportunities to expand clients’ market presence through assortment and promotional planning, pricing negotiations, and product placement. The position is remote-based in Northern California, with travel of 20–40% based on business needs. The Business Development Manager works with clients and retail partners, using sales data, market trends, and competitive activity to shape growth strategies and deliver results. The role also collaborates with analytics, retail, and sales support teams to execute client initiatives, promotional programs, and product launches.
Requirements
- At least 3 years of experience in sales, account management, or business development in a CPG, retail, or sales agency environment.
- Proven experience driving retail sales for Confection, Snack, or Center Store Food manufacturers at retail chains and independent grocers in the market.
- Ability to lead sales strategy, negotiate complex agreements, and deliver against revenue and growth targets.
- Strategic and commercial thinking, including the ability to build and execute account strategies aligned with client objectives and company goals.
- Confident communication and presentation skills, including leading buyer meetings, executive reviews, and high-impact presentations.
- Ability to analyze sales performance, market trends, and competitive activity to inform strategy and decision-making.
- Ability to lead initiatives, influence stakeholders, and mentor junior team members without direct authority.
- Strong organization and adaptability when managing multiple accounts, initiatives, and deadlines as priorities shift.
- Experience driving sales at retail chains such as Raley’s and Save Mart Companies, as well as independent grocers in the market.
Nice To Haves
- Deep understanding of retail environments, category management, assortment strategy, and shopper behavior.
- Knowledge of or experience driving sales with key independent grocery groups such as Nugget Markets, PAQ, Mollie Stone, and Lunardi’s.
Responsibilities
- Serve as the primary point of contact for assigned clients, building relationships and advocating for them internally.
- Develop and implement sales strategies that align client goals with company objectives and achieve revenue targets.
- Present product lines to buyers and lead discussions about assortment, promotional planning, and execution.
- Negotiate pricing, placement, and promotional opportunities with retail partners.
- Identify new business opportunities and lead efforts to secure incremental sales, using competitive activity and industry trends to shape growth strategies.
- Analyze sales data and market trends, provide actionable insights, and prepare regular reports on performance, opportunities, and challenges.
- Partner with analytics, retail, and sales support teams to execute client initiatives and ensure timely delivery of promotional programs and product launches.
- Lead sales strategy, account initiatives, and stakeholder influence while mentoring junior team members without direct authority.
Benefits
- PTO and sick days
- 11 paid company holidays per year
- 1 floating holiday
- 2 paid volunteer days per year
- Up to 3 months of fully paid parental leave, regardless of gender
- Medical, dental, and vision insurance
- Paid company life insurance
- 401(k) with company match
- Summer hours, including half-day Fridays from Memorial Day through Labor Day
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
