Business Development Manager, East

Watts Water Technologies•North Andover, MA

2d•Remote

About The Position

Watts is seeking a Business Development Manager (BDM) for the East region to drive demand and secure specifications for Bradley products. This role is crucial for future sales, engaging key decision-makers like architects, designers, engineers, and building owners. The BDM will lead strategic business development initiatives, aligning with corporate goals to increase brand awareness, specification volume, and profitable sales growth. The position reports to the RVP of Sales, East, and is a remote role supporting the Bradley location in Menomonee Falls, WI.

Requirements

7+ years of experience in sales or business development within the building products or related industry.
Understanding of the construction and bid/specification process.
Willingness to travel 60%+.
Experience in Division 22 (Plumbing), Division 10 (Specialties), or commercial washroom products preferred.
Familiarity with vertical markets such as Education, Aviation, Healthcare, and Stadiums is a plus.
Experience in Salesforce.com and construction intelligence platforms highly preferred.
Proven success in securing specifications and building relationships with design professionals preferred.
Bachelor’s degree in Business, Marketing, Architecture, Engineering, or related field preferred.
Ability to bring in current building stakeholder relationships to Bradley is highly preferred.

Responsibilities

Develop and execute business development strategies to drive future sales that align with corporate objectives and reduce channel conflict.
Identify and prioritize high-value projects and accounts using tools like Dodge Analytics and internal pipeline reporting.
Deliver continuing education presentations (CEUs) to specifiers to build thought leadership and product preference.
Partner with manufacturer reps and regional sales managers to drive specification wins and ensure follow-through to quoting and sales conversion opportunities.
Support reps in quoting Bradley specifications and navigating the bid/spec process.
Collaborate with local Architectural Design (AD) reps to maximize regional impact.
Provide insights to Product Management and Executive Management on market trends, competitive activity, and unmet customer needs.
Support new product development and launches through collaboration with Marketing and Product Management teams.
Build and maintain strong relationships with building owners, architects, engineers, contractors, manufacturer reps, and other key stakeholders.
Leverage marketing tools and presentations to effectively communicate Bradley’s value proposition.
Achieve defined KPIs and regularly report progress toward goals.
Manage allocated budget responsibly and efficiently.
Utilize CRM systems (e.g., Salesforce.com) and construction intelligence platforms (e.g., Dodge Analytics or Construct Connect) to manage opportunities and pipeline.