Business Development Manager Benelux – Dealer Channel (m/f/d)

Ecovacs Europe

1d•Remote

About The Position

We continue to grow and are looking for a Business Development Manager Benelux / Dealer Channel to join our Sales team. This is a remote position and the candidate could be placed in any Benelux region. The Business Development Manager/ Dealer Channel is responsible for the European dealer channel strategy for our robotic solutions portfolio, covering: Robotic Lawn Mowers sold via garden, forestry, and professional outdoor dealers; Robotic Pool Cleaners sold via specialist pool dealers and service partners. This role defines how we build, develop, and professionalize dealer networks, drive sustainable growth, and scale premium robotic technologies across diverse European markets. Candidates may come from either garden machinery or pool equipment dealer channels — deep expertise in one, with the ability to expand into the other.

Requirements

10+ years in dealer-based sales or business development
Background in either: Garden / outdoor power equipment / robotic lawn mowers OR Pool equipment / pool robots / technical pool products
Proven experience managing multi-country dealer networks in Europe
Deep understanding of indirect sales and dealer economics
Strategic thinking combined with hands-on execution
Ability to manage complexity across different dealer types and cultures
Fluent English (mandatory)
At least one major European language (German, French, Italian, Spanish, Swedish, Norwegian preferred)
Willingness to travel frequently across Europe

Responsibilities

Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions.
Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists).
Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys.
Identify and onboard strategic dealer partners and/or distributor across garden and pool channels.
Define expansion priorities by country, region, and channel type.
Own pricing architecture, margin models, and commercial terms for dealer channel.
Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance.
Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure successful product launches, dealer training & certification programs, and strong service ecosystems.
Shape dealer-focused marketing concepts (POS, promotions, demo programs, events).
Lead and develop Business Development Managers across regions.
Set clear objectives, coaching standards, and performance expectations.
Act as a role model for structured, data-driven channel management.