Business Development Lead (South Central Region)

Rosina Food Products, Inc. • ,

1d • $115,000 - $140,000

About The Position

Rosina Food Products is seeking an experienced, results-driven Business Development Lead to expand its foodservice business throughout the South Central Region. The role develops new accounts, grows existing customer relationships, and builds partnerships with brokers, distributors, foodservice operators, and other key decision-makers. It manages a regional territory independently and works closely with Foodservice Management, Marketing, Culinary, Research & Development, Operations, Supply Chain, and Finance to develop customer solutions and support business growth.

The position requires extensive travel throughout the assigned region for customer and partner meetings, trade shows, and other business development activities. The employee must reside within the assigned territory. Travel may include customer facilities, food manufacturing environments, trade shows, and other business locations. The role may occasionally require lifting or moving items weighing up to 50 pounds.

Requirements

• Bachelor's degree from an accredited college or university, or 5–10 years of related experience and/or training, or an equivalent combination of education and experience.
• Strong background in foodservice sales, business development, or related food industry sales.
• Proven success developing new business, expanding existing accounts, and building long-term customer relationships.
• Experience working with foodservice distributors, brokers, operators, or similar industry partners.
• Strong understanding of foodservice market dynamics, sales strategies, and customer needs.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Strong analytical and organizational skills, with the ability to develop and execute strategic sales plans.
• Experience using CRM systems, sales reporting tools, and business technology.
• Ability to collaborate effectively with cross-functional teams while independently managing a regional territory.
• Self-motivated, proactive, and results-oriented approach to business development.
• Ability and willingness to travel extensively throughout the assigned region.
• Must currently reside in Northeast Kansas, Missouri, Arkansas, Oklahoma, Texas, or New Mexico.

Responsibilities

• Identify, pursue, and develop new foodservice business opportunities throughout the assigned territory.
• Build and maintain relationships with existing customers, expand accounts, and introduce additional product categories.
• Develop and execute strategic territory sales plans focused on revenue growth, profitability, and customer development.
• Establish and maintain relationships with foodservice brokers, distributors, operators, and key decision-makers.
• Manage broker relationships and identify opportunities to expand broker representation in the region.
• Negotiate and manage customer programs, promotional activities, and trade spending in alignment with company objectives.
• Develop understanding of customer needs, market trends, and Rosina's product capabilities to serve as a trusted business partner.
• Collaborate with customers and internal teams to identify product development opportunities and customized foodservice solutions.
• Respond to customer concerns and coordinate with internal departments to ensure timely resolution.
• Represent Rosina at customer meetings, trade shows, industry events, and other business development activities.
• Create annual territory sales plans, including sales objectives, promotional strategies, and anticipated expenses.
• Analyze sales performance, market conditions, customer activity, and competitive trends to identify growth opportunities.
• Maintain accurate sales forecasts, customer information, and business development activity in the company's CRM system.
• Provide sales leadership with regular updates on territory performance, market developments, and potential opportunities.
• Partner with Marketing, Culinary, Research & Development, and other departments on new products, customer programs, and sales initiatives.
• Evaluate trade show and promotional event opportunities to maximize business impact.

Benefits

• Competitive annual salary of $115,000–$140,000.
• Opportunity to manage and grow a strategically important sales territory.
• Direct involvement in developing new business and strengthening customer partnerships.
• Collaboration with experienced sales, culinary, marketing, and product development teams.
• Family-oriented company culture that values relationships, teamwork, and long-term growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level