Business Development Executive, Individual Programs

Wall Street Prep

4d•Remote

About The Position

Wall Street Prep is seeking a Business Development Executive to drive enrollment and revenue across its individual programs, including co-branded certificate programs with Wharton Online and Columbia, and open-enrollment professional courses. The role owns the full sales cycle, from prospecting and qualification through pitching, follow-up, and closing. It is part of a new sales motion and offers the opportunity to work with leadership to build the channel’s messaging, targeting, processes, and playbook. The position serves finance professionals across investment banking, private equity, venture capital, corporate development, Big Four deal teams, and related sectors. The Business Development Executive manages both self-pay and employer-reimbursed opportunities, coordinates with enterprise sales to ensure appropriate account coverage, and partners with Marketing and Demand Generation to improve outreach and conversion. The role also tracks pipeline performance and helps refine the sales approach as the channel grows.

Requirements

Bachelor’s degree from an accredited college or university.
2–4 years of full-cycle sales experience, or experience in a high-performing business development or client-facing role at an expert network, research firm, financial services company, or similar high-volume environment.
Demonstrated ability to prospect, build relationships, and generate opportunities through outbound activity.
Strong interest in financial services, professional education, and career development.
Excellent written communication skills and ability to craft personalized outreach for senior finance professionals.
Strong verbal communication skills and credibility when engaging bankers, investors, and other sophisticated professionals.
Commercial mindset and desire to develop closing skills and directly own revenue.
Ability to navigate both shorter self-pay sales cycles and more complex employer-reimbursed purchasing processes.
Strong organizational skills and attention to detail, with ability to manage a high volume of prospects and opportunities.
Curiosity, resourcefulness, and desire to test, learn, and improve the sales process.
Entrepreneurial mindset and comfort working while the playbook is still being developed.
Ability to collaborate cross-functionally with Sales, Marketing, Demand Generation, and other stakeholders.

Nice To Haves

Experience selling premium professional education, certifications, executive education, or similar offerings.
Experience working at an expert network or similar client-service organization.

Responsibilities

Own the full sales cycle for individual programs, from prospecting and qualification through pitching, follow-up, and closing.
Develop and convert opportunities among past learners, alumni, engaged leads, and prospective customers in WSP’s database.
Build and execute cold outbound campaigns targeting finance professionals across relevant sectors.
Source prospective customers and accounts using LinkedIn Sales Navigator, sequencing tools, and other prospecting platforms.
Create personalized outreach designed to engage finance professionals.
Manage self-pay and employer-reimbursed sales opportunities, adapting the approach to the buyer and purchasing process.
Help employer-sponsored prospects develop a business case for approval from managers, HR, or Learning & Development teams.
Coordinate with the enterprise sales team on account coverage and guardrails for institutions that are existing WSP clients.
Partner with Marketing and Demand Generation to improve messaging, targeting, lead generation, and conversion.
Track and report pipeline performance by source, buyer type, and program.
Help develop and refine the sales playbook for a new and growing revenue channel.