Business Development Consultant - Holman Toyota

Holman•Mount Laurel, NJ

1d•Onsite

About The Position

Holman Toyota has an outstanding opportunity for a BDC Consultant to join their team and the Holman Family! This role involves implementing and refining lead management processes to maximize TO lead conversion rates, ensuring timely and effective distribution of leads to Sales Advisors, and maintaining daily records of TO activity. The consultant will analyze data to identify trends and opportunities for improvement, generate reports on TO performance, and ensure appointments are confirmed and prepared for. A key aspect of this role is maintaining CRM data integrity and collaborating with stakeholders to align strategies with objectives. The position also involves managing inventory updates, price changes, and other operational information, as well as optimizing long-term customer engagement through the CEC Return process and ensuring both CEC and in-store lead management processes are executed effectively to maximize sales.

Requirements

High school diploma
Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint)
2-4 Years of Customer Service or Sales Experience
Experience using CRM tools, Automotive CRM a plus
Familiarity with dealership operations a plus
Familiarity with BDC functions a plus
Experience reviewing and improving processes to increase efficiencies

Nice To Haves

Experience in automotive industry a plus

Responsibilities

Implement and refine lead management processes to maximize TO lead conversion rates.
Use professional discretion in effective distribution of TO leads to Sales Advisors.
Ensure workflows have been executed; review TO follow-up and provide guidance when appropriate.
Ensure each TO is handled personally and promptly; review all DS notes, outreach to customer as needed.
Maintain daily records of TO activity and sales advisor follow-up.
Analyze data to identify trends, areas for improvement, and opportunities to optimize lead conversion.
Generate regular reports on TO performance and provide insights to relevant stakeholders.
Ensure preparation is complete for all Internet Lead and Portfolio Management appointments.
Confirm appointments with customers to maximize show ratio.
Thoroughly review all customer notes with Sales Advisor and Sales Manager prior to appointment.
Ensure the vehicle is ready for presentation: pulled up, fueled, clean, and marked specifically for the customer by name.
Outreach to ‘No Show’ appointments, reschedule as needed.
Maintain CRM data integrity by ensuring accurate and up-to-date information in the CRM system for all TO leads.
Ensure appointments are marked as Shown / No Show.
Customer details and notes are up to date.
Assist with merging and reconciliation of leads throughout the month.
Confirm lead sourcing is accurate and adjust as necessary.
Collaborate proactively and regularly with relevant stakeholders; ensure alignment of strategies to objectives.
Manage/update CEC Sales Pulse page.
Provide regular updates on: In stock inventory and pipeline, Price changes, New Vehicle Reservations (NVR), Personnel changes, Any issues or events impacting store operations.
Calls To Action.
Optimize long-term customer engagement by utilizing CEC Return process.
Focus on ensuring CEC and In-store lead management processes are executed to maximize sales.
Follow our promise of the Holman Experience – we will treat clients, partners and colleagues as we would like to be treated.

Benefits

Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Paid sick leave (in geographic areas with statutory paid sick leave for part-time and temporary employees)