Business Development Consultant - Holman Toyota

Holman•Mount Laurel, NJ

1d•Onsite

About The Position

Holman Toyota has an outstanding opportunity for a BDC Consultant to join their team and the Holman Family! This role involves implementing and refining lead management processes to maximize TO lead conversion rates, ensuring workflows are executed, and providing guidance when appropriate. The consultant will maintain daily records of TO activity, analyze data to identify trends and opportunities for improvement, and generate regular reports on TO performance. They will also be responsible for confirming appointments, ensuring vehicle preparation, and managing CRM data integrity. Collaboration with stakeholders, managing the CEC Sales Pulse page, and optimizing long-term customer engagement through the CEC Return process are key aspects of this position. The role emphasizes delivering the Holman Experience by being welcoming, helpful, and attentive to customer needs.

Requirements

High school diploma
Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint)
2-4 Years of Customer Service or Sales Experience
Experience using CRM tools, Automotive CRM a plus
Familiarity with dealership operations a plus
Familiarity with BDC functions a plus
Experience reviewing and improving processes to increase efficiencies

Nice To Haves

Experience in automotive industry a plus

Responsibilities

Implement and refine lead management processes to maximize TO lead conversion rates
Use professional discretion in effective distribution of TO leads to Sales Advisors
Ensure workflows have been executed; review TO follow-up and provide guidance when appropriate
Ensure each TO is handled personally and promptly; review all DS notes, outreach to customer as needed
Maintain daily records of TO activity and sales advisor follow-up
Analyze data to identify trends, areas for improvement, and opportunities to optimize lead conversion
Generate regular reports on TO performance and provide insights to relevant stakeholders
Ensure preparation is complete for all Internet Lead and Portfolio Management appointments
Confirm appointments with customers to maximize show ratio
Thoroughly review all customer notes with Sales Advisor and Sales Manager prior to appointment
Ensure the vehicle is ready for presentation: pulled up, fueled, clean, and marked specifically for the customer by name
Outreach to ‘No Show’ appointments, reschedule as needed
Maintain CRM data integrity by ensuring accurate and up-to-date information in the CRM system for all TO leads
Ensure appointments are marked as Shown / No Show
Customer details and notes are up to date
Assist with merging and reconciliation of leads throughout the month
Confirm lead sourcing is accurate and adjust as necessary
Collaborate proactively and regularly with relevant stakeholders; ensure alignment of strategies to objectives
Manage/update CEC Sales Pulse page
Provide regular updates on: In stock inventory and pipeline, Price changes, New Vehicle Reservations (NVR), Personnel changes, Any issues or events impacting store operations
Calls To Action
Optimize long-term customer engagement by utilizing CEC Return process
Focus on ensuring CEC and In-store lead management processes are executed to maximize sales
Follow our promise of the Holman Experience – we will treat clients, partners and colleagues as we would like to be treated. With every interaction: Be welcoming, Be Helpful, Listen and anticipate needs

Benefits

Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Paid sick leave benefit that meets the mandated requirements (for temporary or part-time employees in geographic areas with statutory paid sick leave)