Business Development Account Specialist
About The Position
As a Business Development Account Specialist, you will be responsible for generating qualified, high value leads to build a healthy pipeline for our commercial team. The ability to understand and clearly communicate product features and benefits to prospects in a clinical environment is a critical skill for success in this role. You'll drive new customer acquisition through warm and cold outreach while systematically expanding our product usage from single departments to hospital-wide standardization within existing accounts. You will also support your triangle teams by coordinating the value analysis (VAT) process, scheduling meetings, demo coordination, and account implementation and onboarding. This mission-driven position requires clinical acumen, sales expertise, and passion for improving patient outcomes.
Requirements
- 1-4+ years in healthcare sales, business development, and/or clinical practice
- Proven B2B sales track record in medical device, pharmaceutical, or healthcare services
- Direct experience with cold calling, lead generation, and new business development
- Success in account expansion within complex healthcare organizations
- Skilled at consultative selling, overcoming objections, and navigating complex sales cycles
- Strong clinical acumen; able to discuss fluid resuscitation, sepsis, shock, and critical care protocols with healthcare professionals
- Exceptional communication skills; tailor messaging for clinicians, administrators, procurement, and C-suite
- Natural relationship builder with emotional intelligence and collaborative mindset
- Proficient in MS Office, HubSpot (or similar CRM), virtual meeting platforms, and LinkedIn Sales Navigator
- High energy and enthusiasm with genuine passion for improving patient outcomes
- Self-motivated, proactive, and resilient in face of rejection; comfortable with cold outreach
- Strong organizational skills; ability to manage multiple projects in fast-paced startup environment
- Detail-oriented with commitment to HubSpot accuracy and follow-through
- Mission-driven with authentic desire to make meaningful healthcare impact
Responsibilities
- Collaborate closely with designated Triangle Team(s) to achieve team goals
- Drive revenue growth through lead generation and proactive account management
- Gather and manage information on target accounts and contacts, including publications, priorities, unmet needs, and other relevant information to create high quality leads for outside sales teams to target
- Conduct initial emails, calls and other correspondence with new and current contacts, including new leads from website inquiries, conferences or LinkedIn to develop new, enthusiastic leads
- Maintain refined and prioritized target account and project lists using HubSpot
- Conduct virtual product demonstrations to hospital staff and other HCP’s
- Coordinate remote demos and initial prospect meetings, and schedule meetings for Sales and Clinical Education team members
- Manage lead qualification and initial account set up in HubSpot
- Oversee the value analysis (VAT) process and support implementation needs
- Support contract coordination and account onboarding
- Coordinate implementation and evaluation plans for new accounts
- Suggest and implement improvements to virtual training and demo plans
- Drive and support lead generation from tradeshows and conferences, including pre-event outreach and post-event follow up
- Align with marketing and company brand efforts by keeping scripts and outreach content up to date
- Other duties as directed
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
