Business Developer OOH at Oatly

Oatly AB

22h • Onsite

About The Position

Oatly is seeking a Business Developer to expand its presence in Denmark’s Out of Home (OOH) market. Based in Copenhagen, this role focuses on identifying new business opportunities and building relationships with cafés, restaurants, bakeries, and other businesses in the Horeca and coffee scene. The work is largely field-based, involving visits to prospective customers, conversations with decision-makers, attentive follow-up, and explaining how Oatly can support their businesses and introduce plant-based alternatives.

The Business Developer will build and maintain a network in the Copenhagen OOH landscape, map contacts and manage prospecting activities in Oatly’s CRM system, support events and brand activations, and meet sales targets while promoting Oatly’s values. The role reports to the Commercial Director OOH and involves working independently as well as collaborating closely with a small Danish team.

Oatly describes itself as the original oat drink company, working to make it easier for people to eat better and live healthier lives without recklessly taxing the planet’s resources. Sustainability, nutritional health, and trust are central to its mission.

Requirements

• 3–5 years of experience in a commercial role, ideally in Out of Home, field sales, or FMCG.
• A strong connection to Horeca or the food and beverage scene.
• A valid driver’s license.
• Fluency in Danish and English.
• A proactive, results-oriented approach and the ability to identify and pursue opportunities.
• Social skills and persuasive communication, including the ability to connect with people at different levels.
• Ability to build trust and long-term customer relationships.
• Ability to work independently and collaboratively.
• Comfort with ambiguity and change.
• Interest in sustainability and Oatly’s plant-based mission.

Nice To Haves

• A track record in lead generation, prospecting, and achieving measurable targets.
• Confidence using CRM tools, Microsoft Office, and social media.
• Experience in entrepreneurial environments or scale-ups.
• A network or strong connection to Copenhagen.

Responsibilities

• Identify and pursue new business opportunities in the Copenhagen Out of Home landscape.
• Conduct frequent field visits to stay close to market developments and customer needs.
• Build and maintain a strong network within the Horeca and coffee scene.
• Map the network in Oatly’s CRM system and manage prospecting activities.
• Support Oatly events and brand activations to maximize impact.
• Meet and exceed sales targets while promoting Oatly’s values.
• Identify decision-makers at prospective cafés, restaurants, and bakeries; initiate conversations, listen to customer needs, and follow up.
• Work collaboratively with the Danish team while managing field activities independently.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed