Senior OOH Strategist

Horizon Media•New York, NY

5d•Hybrid

About The Position

Horizon Media is hiring a Senior OOH Strategist to plan, negotiate, and steward out-of-home media campaigns, while maintaining account materials and relationships with internal teams and vendors. The role works with the OOH Supervisor or Associate Director and the Business Solutions team to develop strategically focused recommendations that meet client objectives, manage campaign execution, and identify new opportunities and trends in the OOH industry. The strategist supports account maintenance, communicates deliverable status, ensures client documents are accurate and presentation-ready, and maintains knowledge of client and account requirements. The role also contributes to strategy development, vendor collaboration, team training, and mentorship of junior team members, including oversight of contracting and follow-up processes. Horizon Media describes itself as an innovative marketing and advertising firm founded in 1989 and headquartered in New York City, with offices in Los Angeles and Toronto. The company emphasizes a culture of belonging, inclusion, and employee growth. This role does not require physical activity or certificates, licenses, or registrations.

Requirements

A bachelor’s degree or relevant work experience.
2–3 years of media planning and buying experience.
Strong analytical and quantitative skills.
Understanding of media planning terms and concepts, including GRPs, ROI, reach, and frequency.
Understanding of Geopath measurement methodology and other available media research tools and studies.
Proficiency with Microsoft Excel and PowerPoint.
Strong communication, problem-solving, organizational, and time-management skills.
Ability to manage multiple timelines and deliverables and work with large sets of data and numbers.
Ability and enthusiasm to mentor and teach team members.
Team-oriented, accountable, proactive, motivated, and resourceful approach to work.
Interest in the media landscape and willingness to innovate and keep up with trends.
Support for and advocacy of diversity, equity, and inclusion.

Responsibilities

Develop and present strategically focused plans and recommendations in collaboration with the OOH Supervisor or Associate Director.
Write department points of view on new opportunities and identify industry trends and opportunities.
Steward OOH media plans from inception through completion, including issuing RFPs, negotiating media buys, providing supporting research, and preparing unit maps.
Work with the Business Solutions team to ensure plans align with strategy and client objectives.
Oversee accurate and timely posting of media to campaigns and manage traffic and production processes to secure approvals and deliver materials to vendors on time.
Participate in market rides when available.
Cross-check plans and supporting documents, including billing, specifications, and contracts, for accuracy.
Keep the team updated on deliverable status and timing, and ensure client documents are clear, concise, and ready for clients.
Maintain a thorough understanding of account and client nuances.
Manage internal and external relationships and strengthen communication with the Business Solutions team and vendors.
Maintain in-depth knowledge of vendors and media formats in markets relevant to assigned clients.
Attend vendor meetings and presentations and participate as an active stakeholder on behalf of clients.
Guide junior team members through planning and assist with day-to-day account maintenance as needed.
Communicate with senior leads and relay issues and status updates in a timely manner.
Stay current on OOH trends, vendor updates, and offerings, and continue learning about the media industry, Horizon Media, and its clients.
Participate in Horizon training programs and other syndicated or proprietary training sessions.
Participate in strategy development and brainstorming with the Business Solutions team.
Collaborate with OOH vendors to develop innovative, engaging, and creative ideas for clients.
Educate the Business Solutions team on OOH status, processes, and developments.
Oversee contracting for approved media buys to ensure compliance with process and oversee the Assistant Strategist’s collection of signed ATBs and countersigned contracts.
Guide the team in setting goals, project tasks, and timelines; educate team members on best practices, media principles, and the industry; and participate in interviews for Assistant or Planner roles.