Business Develop Consultant

Wellstar Health System

1d•Hybrid

About The Position

This role is hybrid and travels up to 80%. Responsible for growing referrals within a defined geography while enhancing the relationships and loyalty of those clients and facilities. Works collaboratively with the WellStar service line leaders to develop strategies to engage new referral relationships. Identifies opportunities to expand referrals for ALL major service lines. Responsibilities include increased referrals through account acquisition and territory management by creating meaningful relationships and trust. Works collaboratively with administration and all health system staff at each WellStar hospital/system location. Delivers service line presentations to potential clients. Promotes specified services offered by WellStar Health System. Reports Market Intelligence and identifies issues that are barriers to referrals and increased business. Develops target lists for service line and system growth. Leads phase two onboarding for new MDs to WellStar by initiating introductions to key physicians, facilities and leaders. Works collaboratively with practice management to insure smooth navigation of the WellStar Health System. Keen knowledge of tertiary services to cross sell in all geographies. Responsibility for maximizing system referrals from employed primary care and specialists to drive WMG growth by identifying system leakage and developing plans to increase system utilization. The Territory Managers participate in recruitment activities as appropriate including identifying potential opportunities for the WellStar Medical Group and WellStar Clinical Partners. Responsible for planning, and implementing business strategies to enhance referrals and generate new business. Performs marketing research to identify new potential clients and increased business from existing clients. Works collaboratively with Executive Director, System Leadership and Service Line Leaders. Markets specified service lines (including but not limited to CV, Surgery, Imaging, Neurosciences, Oncology, Womens, Pediatrics, etc.) to physicians, hospitals, and all potential referral sources in geographic territory. Assesses competitor activity. Works collaboratively with marketing to identify opportunities and collateral needs. Works with Executive Director/data analyst to understand the data and areas of opportunity and vulnerability for the system. Provides a feedback loop between WellStar Health System and referring physicians and their practice staff. Conducts sales calls both independently and in conjunction with providers to grow critical system business and referrals. Tracks activities, leads and opportunities in PRM system. Provides regular reporting of activities and opportunities in presentations to senior hospital and system leadership. Provides ongoing system education and updates to referral sources. Meets quarterly sales/growth goals. Performs other duties as assigned. Identify barriers to business - Meet with physicians, physician practices, and system operations to identity barriers to doing business with WellStar Health System - Reports back to appropriate operations staff members to overcome barriers to business/service line growth. - Follows up to manage opportunities and issues until resolution has been completed.

Requirements

Bachelor's Degree in Sales and Marketing or healthcare related field.
Georgia Driver's License.
Private Vehicle insurance.
Minimum 5 - 7 years of complex sales or healthcare sales or marketing experience in a highly competitive market.
Previous health system experience.
Knowledge of local physician practices.
Excellent communication skills.
High intelligence, professionalism, and polish.
Ability to inspire trust and credibility among senior leaders, physicians, and physician staff.
Ability to think on their feet – savvy and possess exceptional interpersonal skills.
Demonstrated ability as an individual contributor, while excelling as a team player.
Working knowledge of basic computer capabilities with Microsoft Office (Word, Excel and PowerPoint).
Working knowledge of sales and healthcare business environment.
Organization and attention to detail.
Exceptional customer service skills.
Ability to handle multiple high priority tasks.
Ability to operate a car and travel to all accounts and facilities as required.
Capacity to think creatively and seek innovative alternatives.
Good territory and time management skills.
Ability to work independently and use good judgment according to established policy.
Ability to analyze opportunities and threats, design plans to expand services, communicate effectively and build relationships.

Nice To Haves

Specific experience and relationships with physicians and physician practices in defined geography.

Responsibilities

Growing referrals within a defined geography while enhancing the relationships and loyalty of clients and facilities.
Developing strategies to engage new referral relationships in collaboration with WellStar service line leaders.
Identifying opportunities to expand referrals for all major service lines.
Increasing referrals through account acquisition and territory management by creating meaningful relationships and trust.
Collaborating with administration and health system staff at WellStar hospital/system locations.
Delivering service line presentations to potential clients.
Promoting specified services offered by WellStar Health System.
Reporting Market Intelligence and identifying issues that are barriers to referrals and increased business.
Developing target lists for service line and system growth.
Leading phase two onboarding for new MDs to WellStar by initiating introductions to key physicians, facilities and leaders.
Collaborating with practice management to ensure smooth navigation of the WellStar Health System.
Cross-selling tertiary services in all geographies.
Maximizing system referrals from employed primary care and specialists to drive WMG growth by identifying system leakage and developing plans to increase system utilization.
Participating in recruitment activities as appropriate, including identifying potential opportunities for the WellStar Medical Group and WellStar Clinical Partners.
Planning and implementing business strategies to enhance referrals and generate new business.
Performing marketing research to identify new potential clients and increased business from existing clients.
Marketing specified service lines to physicians, hospitals, and all potential referral sources in geographic territory.
Assessing competitor activity.
Collaborating with marketing to identify opportunities and collateral needs.
Working with Executive Director/data analyst to understand data and areas of opportunity and vulnerability for the system.
Providing a feedback loop between WellStar Health System and referring physicians and their practice staff.
Conducting sales calls independently and in conjunction with providers to grow critical system business and referrals.
Tracking activities, leads, and opportunities in PRM system.
Providing regular reporting of activities and opportunities in presentations to senior hospital and system leadership.
Providing ongoing system education and updates to referral sources.
Meeting quarterly sales/growth goals.
Identifying barriers to business by meeting with physicians, physician practices, and system operations.
Reporting back to appropriate operations staff members to overcome barriers to business/service line growth.
Following up to manage opportunities and issues until resolution has been completed.