GPS Enrollment Operations, Business Analyst

University of Massachusetts Lowell • Lowell, MA

9d • $77,885 - $101,251 • Hybrid

About The Position

The Division of Graduate, Online & Professional Studies (GPS) is seeking a full-time systems and operations technical leader to manage and optimize key enrollment technologies, primarily Slate, Salesforce, and related tools. This role supports recruitment, admissions, and re-enrollment efforts by ensuring data integrity, streamlining workflows, and leveraging reporting and analytics for data-informed decision-making. The position requires cross-functional collaboration, campaign and performance tracking, and providing training and support to staff, all while maintaining efficient, high-performing systems that support overall enrollment strategy. The Business Analyst will align and optimize systems used by enrollment teams to support a seamless enrollment cycle from funnel to graduation, focusing on data flow to ensure it supports business processes within GPS and peripheral units. The role involves partnering with GPS enrollment and data staff, Enterprise Applications, and University stakeholders to design and implement data quality processes, ensuring data accuracy, completeness, and proper integration. The Business Analyst will also serve as the primary Slate resource, managing system functionality, user roles, security, training, vendor coordination, enhancements, and performance monitoring. Additionally, the role involves supporting the maintenance and optimization of Salesforce CRM and GPS marketing automation operations, assisting in the development and tracking of marketing campaigns, and operationalizing custom reports and dashboards for data-driven decision-making. Training for new and existing staff on Salesforce, focusing on system optimization, scale, and a streamlined enrollment cycle, is also a key responsibility.

Requirements

• Bachelor's Degree required
• 5 years of technical professional work experience within higher education specific to admissions or enrollment systems.
• Demonstrated experience using Salesforce
• Demonstrated experience using SLATE
• Proficiency in MS Office Suite
• Working knowledge of Canvas or another LMS
• Ability to master new technology used in enrollment processes
• Extremely detail-oriented, and deadline-driven; fanatical about checking own work, with high standards for accuracy
• Process-driven, always looking to optimize and streamline processes
• Knowledge of data capture and management strategies
• Ability to work independently and be goal driven/oriented

Nice To Haves

• Previous experience with Student Information Systems and application systems Platforms.
• Strong problem-solving and decision-making skills
• Knowledge Marketing Cloud or other Marketing Automation systems are desirable
• Excellent written and verbal communication
• Ability to work in a fast-paced environment
• Ability to handle multiple projects at the same time

Responsibilities

• Manage and optimize key enrollment technologies, primarily Slate, Salesforce, and related tools.
• Ensure data integrity, streamline workflows, and leverage reporting and analytics for data-informed decision-making.
• Collaborate cross-functionally, track campaigns and performance, and provide training and support to staff.
• Align and optimize systems used by enrollment teams to support a seamless enrollment cycle from funnel to graduation.
• Focus on data flow through systems to ensure they support business processes within GPS and peripheral units.
• Partner with GPS enrollment and data staff, Enterprise Applications, and University stakeholders to design and implement data quality processes.
• Ensure data remains accurate, current, and free of duplication.
• Add data elements to GPS systems to facilitate operations and support enrollment.
• Ensure data elements passed through enrollment system integrations support GPS needs and University data requirements.
• Provide comprehensive support for all GPS technical platforms to ensure system functionality, reliability, and alignment with operational needs.
• Serve as the primary Slate resource by managing system functionality, user roles, security, training, vendor coordination, system enhancements, and ongoing performance monitoring.
• Configure and optimize Slate workflows, rules, queries, forms, portals, and communications.
• Oversee data management processes, including imports/exports, system integrations (e.g., SIS, CAS), and data quality controls.
• Conduct data audits, validation, and troubleshooting to identify and resolve system or data issues.
• Design, build, and analyze reports, dashboards, and queries to support enrollment strategy, decision-making, and data-driven insights.
• Serve as a key team member responsible for the maintenance and optimization of Salesforce CRM and GPS marketing automation operations.
• Assist in the development, deployment, and tracking of digital and traditional marketing, recruitment, and reenrollment campaigns.
• Work with GPS Recruitment, Admissions, and Advising teams to operationalize and maintain custom reports and dashboards.
• Support training for new and existing staff on Salesforce, focusing on training staff to use enrollment systems for optimization, scale, and a streamlined enrollment cycle.
• Perform other related duties as assigned.

Benefits

• Full-time, benefited
• SEIU Professional union in grade P19
• Anticipated salary based on qualifications and experience. Minimum $77,885, 25th quartile: $89,568 and midpoint: $101,251.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level