GPS Enrollment Operations, Business Analyst

UMass Lowell•Lowell, MA

7d•Hybrid

About The Position

The Division of Graduate, Online & Professional Studies (GPS) is seeking a full-time systems and operations technical leader who can manage and optimize key enrollment technologies—primarily Slate, Salesforce, and related tools—to support recruitment, admissions, and re-enrollment efforts. The position focuses on ensuring data integrity, streamlining workflows, and leveraging reporting and analytics to drive data-informed decision-making. It also requires cross-functional collaboration, campaign and performance tracking, and providing training and support to staff, all while maintaining efficient, high-performing systems that support overall enrollment strategy. The position will align and optimize the systems used by enrollment teams to support a seamless and high-functioning enrollment cycle from funnel to graduation. The BA will also focus on data flowing through these systems to ensure they support business processes within GPS and peripheral units that rely on GPS data/information. Partner with GPS enrollment and data staff, Enterprise Applications, and University stakeholders to design and implement data quality processes across GPS systems, leveraging knowledge of business processes and student lifecycle data flows to ensure: data remains accurate, current, and free of duplication data elements are added to GPS systems to facilitate operations and support enrollment data elements passed through enrollment system integrations support GPS needs and University data requirements Provide comprehensive support for all GPS technical platforms to ensure system functionality, reliability, and alignment with operational needs. Slate Business Analyst for GPS – Serve as the primary Slate resource by managing system functionality, user roles, security, training, vendor coordination, system enhancements, and ongoing performance monitoring to ensure reliable and efficient operations. Configure and optimize Slate workflows, rules, queries, forms, portals, and communications to support efficient admissions and enrollment operations Oversee data management processes, including imports/exports, system integrations (e.g., SIS, CAS), and data quality controls while ensuring accuracy, consistency, and integrity across systems Conduct data audits, validation, and troubleshooting to identify and resolve system or data issues and maintain overall data health Design, build, and analyze reports, dashboards, and queries to support enrollment strategy, decision-making, and data-driven insights (e.g., funnel performance, application trends, yield analysis) Sales Force CRM system for GPS – Serve as a key team member responsible for the maintenance and optimization of Salesforce CRM and GPS marketing automation operations supporting recruitment, admissions, and reenrollment Assist in the development, deployment, and tracking of digital and traditional marketing, recruitment, and reenrollment campaigns Under the direction of the Executive Director, work with GPS Recruitment, Admissions, and Advising teams to operationalize and maintain custom reports, and dashboards to support data-driven decision making Support training for new and existing staff on Salesforce focusing on training staff to use enrollment systems to support a optimization and scale, and a streamlined enrollment cycle. This includes onboarding and updates related to system changes and enhancements. Other Job Duties: Performs other related duties as assigned.

Requirements

Bachelor's Degree required
5 years of technical professional work experience within higher education specific to admissions or enrollment systems.
Demonstrated technical skills
Demonstrated experience using Salesforce
Demonstrated experience using SLATE
Proficiency in MS Office Suite
Working knowledge of Canvas or another LMS
Ability to master new technology used in enrollment processes
Extremely detail-oriented, and deadline-driven; fanatical about checking own work, with high standards for accuracy
Process-driven, always looking to optimize and streamline processes
Knowledge of data capture and management strategies
Ability to work independently and be goal driven/oriented

Nice To Haves

Previous experience with Student Information Systems and application systems Platforms.
Strong problem-solving and decision-making skills
Knowledge Marketing Cloud or other Marketing Automation systems are desirable
Excellent written and verbal communication
Ability to work in a fast-paced environment
Ability to handle multiple projects at the same time

Responsibilities

Manage and optimize key enrollment technologies (Slate, Salesforce, and related tools) to support recruitment, admissions, and re-enrollment efforts.
Ensure data integrity, streamline workflows, and leverage reporting and analytics for data-informed decision-making.
Collaborate cross-functionally, track campaign and performance, and provide training and support to staff.
Align and optimize systems used by enrollment teams to support a seamless and high-functioning enrollment cycle.
Focus on data flow through systems to ensure they support business processes within GPS and peripheral units.
Partner with GPS enrollment and data staff, Enterprise Applications, and University stakeholders to design and implement data quality processes.
Ensure data remains accurate, current, and free of duplication.
Add data elements to GPS systems to facilitate operations and support enrollment.
Ensure data elements passed through enrollment system integrations support GPS needs and University data requirements.
Provide comprehensive support for all GPS technical platforms to ensure system functionality, reliability, and alignment with operational needs.
Serve as the primary Slate resource: manage system functionality, user roles, security, training, vendor coordination, system enhancements, and ongoing performance monitoring.
Configure and optimize Slate workflows, rules, queries, forms, portals, and communications.
Oversee data management processes, including imports/exports, system integrations (e.g., SIS, CAS), and data quality controls.
Conduct data audits, validation, and troubleshooting to identify and resolve system or data issues.
Design, build, and analyze reports, dashboards, and queries to support enrollment strategy, decision-making, and data-driven insights.
Serve as a key team member responsible for the maintenance and optimization of Salesforce CRM and GPS marketing automation operations.
Assist in the development, deployment, and tracking of digital and traditional marketing, recruitment, and reenrollment campaigns.
Work with GPS Recruitment, Admissions, and Advising teams to operationalize and maintain custom reports and dashboards.
Support training for new and existing staff on Salesforce, focusing on using enrollment systems for optimization, scale, and a streamlined enrollment cycle.
Perform other related duties as assigned.