Business Analyst/Data Analyst Lead Management and Marketing Automation
About The Position
NXP is seeking an experienced business systems analyst with project management skills to join its GoToMarket IT domain. The role partners with the Lead Management System Architect and connects Marketing, Sales, and IT to improve the demand-creation-to-opportunity process and customer engagement. The team supports the customer journey through internal and external applications, collaborating with business teams and vendor partners to deliver customer-ready solutions using SaaS, cloud services, and custom development where needed. The position manages projects in the Lead Management and Marketing Automation domain, gathers and analyzes business requirements, develops functional designs and workflows, and helps select solutions with attention to automation, AI/ML, functionality, cost, technology, and value. It also drives delivery with distributed development teams, testing, deployment, stakeholder communication, and change programs using a Scaled Agile approach.
Requirements
- BS or MS degree in Project Management, Computer Science, or a related technical discipline.
- 3–5 years of experience in business analysis, data analysis, and IT project management, with a focus on lead management/marketing automation and AI/ML.
- Experience with one or more functional domains and associated applications: demand creation (e.g., ZoomInfo), lead management (Nova Silva), virtual sales (Salesforce), or marketing automation (Eloqua, Marketo).
- Knowledge of software development fundamentals across the software development lifecycle, including requirements, analysis, design, prototyping, development, testing, and implementation.
- Experience using Agile methodologies and familiarity with Agile project management and software development tools such as Jira.
- Excellent communication and presentation skills, and ability to work with a geographically dispersed, multicultural team.
- Ability to solve complex problems creatively and drive successful negotiations with project stakeholders.
Responsibilities
- Manage IT projects in the Lead Management and Marketing Automation domain using Scaled Agile, ensuring on-time and on-budget delivery.
- Develop project plans and approaches in collaboration with the business team and Lead Management Architect.
- Mitigate risks and address project obstacles.
- Drive implementation with onshore and offshore software development teams.
- Communicate project status and identify and resolve issues with project teams, management, stakeholders, and business teams.
- Conduct IT acceptance testing and coordinate testing with users.
- Coordinate project deployment with the release management team.
- Collaborate with business and IT teams to define, prepare, and execute projects and change programs.
- Gather and analyze business requirements and understand business needs at strategic and operational levels.
- Develop high-level functional designs and create business workflows and user flows as needed.
- Analyze solution options and recommend strategies considering automation, AI/ML, functionality, cost, technology, and value.
Benefits
- Online and offline learning opportunities to develop core and professional skills.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
