Business Analyst/Data Analyst Lead Management and Marketing Automation

NXP Semiconductors•Austin, TX

About The Position

NXP is seeking an experienced business system analyst with project management skills to join its GoToMarket IT domain. The role works alongside the Lead Management System Architect and connects Marketing, Sales, and IT to improve the demand-creation-to-opportunity process and customer engagement online. The GoToMarket IT team supports the customer journey through internal and external applications. It collaborates with business teams and vendor partners to design and implement customer-ready solutions using SaaS, cloud services, and custom development. NXP IT is described as a globally distributed, collaborative organization using DevOps and focused on continuous improvement. The role combines IT project management, business and data analysis, requirements gathering, solution evaluation, testing, and coordination of deployment and production support. Projects are delivered using Scaled Agile in a fast-paced environment, with a focus on lead management, marketing automation, and AI/ML.

Requirements

Bachelor's or master's degree in Project Management, Computer Science, or a related technical discipline.
At least 5 years of experience in business analysis, data analysis, and IT project management, with a focus on lead management, marketing automation, and AI/ML.
Knowledge of responsible AI practices, including fairness and bias, transparency, privacy, security, intellectual property, data governance, regulatory considerations, and appropriate human oversight.
Experience in one or more functional domains and associated applications: demand creation (for example, ZoomInfo), lead management (Nova Silva), virtual sales (Salesforce), or marketing automation (Eloqua or Marketo).
Knowledge of software development fundamentals across the software development lifecycle, including requirements, analysis, design, prototyping, development, testing, and implementation.
Proven experience leading Agile software delivery, including backlog and sprint management, prioritization, risk tracking, and stakeholder reporting.
Excellent communication and presentation skills, and ability to work effectively in geographically dispersed, multicultural teams.
Ability to solve complex problems creatively and drive successful negotiations with project stakeholders.

Nice To Haves

Proficiency in Agile delivery tools such as Jira.
Knowledge of GDPR and comparable data protection and privacy laws.
Experience with privacy management tools such as OneTrust.
Experience with ServiceNow (SNOW) or a comparable IT service management tool.

Responsibilities

Manage IT projects in the Lead Management and Marketing Automation domain using Scaled Agile, ensuring on-time and on-budget delivery.
Develop project plans and approaches with the business team and Lead Management Architect.
Identify and mitigate risks, anticipate obstacles, and drive timely resolution.
Drive implementation with onshore and offshore software development teams.
Communicate project status and issues with project teams, management, stakeholders, and business teams.
Create and review test cases, conduct IT acceptance testing, and coordinate testing with users.
Coordinate project deployment with the release management team.
Coordinate production issue resolution and manage change requests.
Collaborate with business and IT teams to define, prepare, and execute projects and change programs.
Gather and analyze business requirements and understand business needs at strategic and operational levels.
Develop high-level functional designs and create business workflows and user flows as needed.
Analyze solution options and recommend strategies considering automation, AI/ML, functionality, cost, technology, and value.