Branding and Communications Specialist

Encova • Columbus, OH

2d • Hybrid

About The Position

Develop, coordinate, and execute internal and external marketing and communications programs for Encova Insurance and its stakeholders to support growth and corporate objectives through traditional, digital, and emerging channels. The role includes creating content for Encova’s social media accounts to increase brand awareness and engagement, maintaining brand standards, and identifying opportunities to strengthen the Encova brand’s positioning.

The Specialist develops and implements multi-channel communication plans aligned with business objectives; creates and edits content; collaborates with internal teams and designers; and monitors campaign performance to improve results. The position also supports content strategy and management for external-facing web properties, social media activities, online reputation, and project and editorial calendar management. This role follows a hybrid schedule in Encova’s Columbus, Ohio office and reports to the Branding and Communications Manager.

Requirements

• Undergraduate degree in communications, marketing, journalism, or a related field.
• Strong writing skills, creativity, a thorough understanding of social media channels, attention to detail, and demonstrated success in content strategy.
• Portfolio demonstrating diverse writing styles.
• Strong proofreading and editing skills.
• Hybrid work schedule in the Columbus, Ohio office.
• Residence and work within one of the states where Encova is authorized to employ associates: Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, West Virginia, or Wisconsin.

Nice To Haves

• Directly related experience in communications, advertising, social media, public relations, or digital marketing.
• Experience managing communication plans and email marketing.
• Knowledge of AP style.
• Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS, or SharePoint.
• Work in or understanding of the insurance industry.

Responsibilities

• Communicate with agents, policyholders, media, and the general public through traditional, digital, and emerging media.
• Develop comprehensive communication plans aligned with Encova Insurance’s strategic objectives and stakeholder needs.
• Use independent judgment to create, propose, and implement multi-channel communication programs for business lines, including communications about strategy, products, incentives, and policyholder materials.
• Collaborate with internal teams, including profit centers, Customer Experience, Information Technology, and Agency Operations and Marketing, to develop strategic marketing and communications plans.
• Assist with planning and implementing marketing and communications programs, including writing, proofreading, obtaining approvals, and collaborating with designers.
• Write content and edit contributions from Branding and Communications staff, leadership, and other assigned contributors.
• Monitor, measure, and report campaign effectiveness, and optimize efforts based on results.
• Apply digital marketing strategy and performance indicators across content strategy, email marketing, organic and paid social media, SEO, and Google Analytics.
• Assist with content strategy and management for external-facing web properties, including the public website and customer-facing portals, and collaborate to improve user experience.
• Support social media activities, including creating, scheduling, and publishing content; researching trends, hashtags, and competitors; maintaining content calendars; writing captions and short-form copy; assisting with photo selection and basic video editing; engaging with audiences; supporting approvals; and tracking metrics.
• Ensure consistent use of Encova’s corporate brand and voice across assigned work, functions, and platforms, including consistency of logos, contact information, and brand templates.
• Monitor, maintain, and improve Encova’s online reputation, including Google reviews.
• Lead projects and interact with integrated teams while demonstrating strong project management and interpersonal skills.
• Maintain collaborative editorial and corporate calendars with upcoming deadlines and priorities.
• Evaluate emerging technologies and provide perspective on potential adoption.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Company-provided life and income protection plans
• Eligibility to participate in a company incentive bonus program
• 401(k) retirement plan with 100% company match up to 7% of annual salary
• Paid time off
• Paid holidays
• Floating holidays
• Flexible work arrangements, including hybrid and remote options depending on the role

What This Job Offers

• Job Type: Full-time