Branding and Communications Specialist

Encova Insurance • Columbus, OH

4d • $49,225 - $78,759 • Hybrid

About The Position

Develop, coordinate, and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders to support growth and corporate objectives. The role creates content for traditional, digital, and emerging channels, including social media, and maintains brand standards while identifying opportunities to strengthen Encova’s brand positioning.

This role works a hybrid schedule in Encova’s Columbus, Ohio office and reports to the Branding and Communications Manager. It develops and implements multi-channel communication plans, creates and edits content, collaborates with internal teams and designers, and evaluates campaign performance. The position also supports content strategy for Encova’s external web properties and social media, monitors the company’s online reputation, and maintains editorial and corporate calendars.

The position requires an undergraduate degree in communications, marketing, journalism, or a related field; strong writing, editing, and proofing skills; social media knowledge; and a portfolio demonstrating diverse writing styles. Related communications, advertising, social media, public relations, or digital marketing experience is preferred. Encova offers a compensation and benefits package, including insurance coverage, retirement matching, paid time off, and eligible participation in an incentive bonus program.

Requirements

• Undergraduate degree in communications, marketing, journalism, or a related field.
• Strong writing skills, creativity, thorough understanding of social media channels, attention to detail, and demonstrated success in content strategy.
• A portfolio demonstrating diverse writing styles.
• Strong proofing and editing skills.
• Residence and work within one of the states in Encova’s listed employment footprint: Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, West Virginia, or Wisconsin.

Nice To Haves

• Directly related experience in communications, advertising, social media, public relations, or digital marketing is preferred.
• Demonstrated experience managing communication plans, email marketing, and AP style is highly desired.
• Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS, and SharePoint is a plus.
• Work in or understanding of the insurance industry is desirable.

Responsibilities

• Communicate with external audiences—including agents, policyholders, media, and the general public—through traditional, digital, and emerging media.
• Develop comprehensive communications plans based on Encova Insurance’s and its stakeholders’ strategic objectives, using channels such as email, social media, public relations, internal communications, newsletters, website alerts, FAQs, talking points, advertising, and word-of-mouth.
• Use independent judgment to create, propose, and implement multi-channel communications programs for business lines, including communications about strategy, products, incentive programs, and policyholder materials.
• Collaborate with internal teams, including profit centers, Customer Experience, Information Technology, and Agency Operations and Marketing, to develop strategic marketing and communications plans.
• Assist in developing and implementing marketing and communications plans by writing and proofreading content, obtaining approvals, and collaborating with designers and other contributors.
• Write content and edit contributions from Branding and Communications staff, leadership, and other areas as assigned.
• Monitor, measure, and report campaign effectiveness, and optimize efforts based on results.
• Apply knowledge of digital marketing strategy, trends, and key performance indicators, including content strategy, email marketing, organic and paid social media, SEO, and Google Analytics.
• Assist with content strategy and management for external-facing Encova web properties, including the public site and customer-facing portals, and work with internal teams to improve user experience.
• Collaborate with the Branding and Communications team on content and campaigns, including social media activities as needed.
• Create, schedule, and publish social content across Facebook, Instagram, and LinkedIn; research trends, hashtags, and competitors; develop content calendars; partner with visual designers; write captions and short-form copy; assist with photo selection and basic CapCut video editing; monitor and engage with audiences; support proofing and approvals; and track performance metrics.
• Ensure consistent use of Encova’s corporate brand and voice across assigned work, functions, and platforms, and maintain consistency of corporate information such as logos, contact information, and brand templates.
• Monitor, maintain, and improve Encova’s online reputation, including Google reviews.
• Lead projects as appropriate and interact with integrated teams, demonstrating project management and interpersonal skills.
• Maintain collaborative editorial and corporate calendars with upcoming deadlines and priorities, incorporating input from the Branding and Communications team.
• Evaluate emerging technologies and provide perspective and thought leadership regarding their adoption.

Benefits

• Health, dental, and vision insurance.
• Company-provided life and income protection plans.
• Eligibility to participate in a company incentive bonus program.
• 401(k) retirement plan with a 100% company match up to 7% of annual salary.
• Paid time off, paid holidays, and floating holidays.
• Flexible work arrangements, including hybrid and remote options depending on the role.

What This Job Offers

• Job Type: Full-time