Brand Strategy & Experience Manager

NOA Brands America Inc•Westminster, CO

1d•$95,000•Onsite

About The Position

We are seeking an experienced Brand Strategy and Experience Manager to lead the development and execution of our brand presence across all touchpoints. This role combines strategic thinking with hands-on execution, owning everything from brand narrative and storytelling to go-to-market initiatives and customer experience across digital, physical, and sales channels. The ideal candidate will thrive in a highly cross-functional environment, taking full ownership of how the brand shows up in the world while proactively driving ideas from concept to completion with minimal direction. This role plays a critical part in translating who we are into a modern and relevant brand presence that drives awareness, supports our sales team, and positions us for continued growth.

Requirements

Minimum 5+ years of experience in brand strategy, marketing, or related roles
Proven ability to develop brand positioning, messaging, and go-to-market strategies
Strong experience partnering with sales teams to support revenue growth
Exceptional storytelling and communication skills, both written and visual
Advanced proficiency in PowerPoint, with the ability to create clear, compelling, and visually strong presentations
Demonstrated ability to lead cross-functional initiatives and drive work independently
Operates as a self-starter with a high level of initiative, ownership, and a proactive, resourceful mindset
Exhibits strong intellectual curiosity and a drive to deeply understand the business, products, and customers
Brings a clear point of view on brand storytelling and effectively communicates what makes a brand unique and differentiated
Thrives in a fast-paced, dynamic environment with shifting priorities and limited structure or resources
Collaborates effectively across cross-functional teams and contributes to a highly engaged, connected culture
Takes an observant, hands-on approach by identifying real-time opportunities and translating them into compelling brand content and stories
Applies a strong eye for design and visual storytelling, with the ability to define aesthetic standards and guide execution
Respects and builds upon established brand heritage while evolving the brand thoughtfully and strategically

Nice To Haves

Working knowledge of Adobe Creative Suite including Illustrator, InDesign, and Photoshop
Ability to support light design or content creation when needed
Experience in business to business, retail, design, or experiential environments
Familiarity with content performance and campaign metrics

Responsibilities

Own and evolve brand positioning, voice, and visual guidelines
Ensure consistency across all brand touchpoints including digital platforms, physical environments, and sales materials
Act as the internal steward of the brand and align teams around a clear and unified narrative
Deeply understand our products, customers, history, and key differentiators and bring that story to life in a way that is clear and authentic
Partner closely with Sales to shape go to market strategies and outreach efforts
Develop messaging and storytelling that drives interest and opens doors
Actively build PowerPoint presentations for sales including pitch decks, custom presentations, and key account materials
Work directly with sales teams to determine what content is needed and assemble presentations using the most relevant and up to date assets
Translate complex offerings into clear and differentiated value propositions
Own and execute a consistent content cadence with a focus on LinkedIn and direct outreach channels
Proactively identify stories within the business and bring them to market quickly and effectively
Collaborate with internal teams to capture and develop content including photos, videos, and written materials
Drive brand awareness and engagement through consistent and relevant storytelling
Identify new opportunities for campaigns, outreach, and audience engagement
Partner with Design and Sales teams to develop narratives for new collections and product launches
Translate product features into meaningful customer value and industry relevance
Ensure each launch is supported by clear messaging and supporting materials
Guide the visual expression of the brand across presentations, campaigns, product launches, and content
Use tools such as mood boards, references, and visual frameworks to communicate ideas and align teams
Partner with designers and multimedia resources to ensure outputs are cohesive, on brand, and high quality
Maintain a strong level of visual consistency and taste across all brand expressions
Oversee the structure, content, and ongoing evolution of the company website
Ensure the site is simple, intuitive, and effective for B2B customers
Continuously improve clarity, usability, and alignment with brand and sales goals
Lead the planning, messaging, and execution of trade shows, pop up showrooms, and brand activations
Ensure alignment across teams so that the brand shows up consistently and clearly in physical environments
Support sales teams with the tools and messaging needed to present a unified story
Build and maintain a centralized, well-organized library of brand and product assets including product images, in store photography, portfolio examples, and supporting materials
Consolidate assets from multiple sources into one easy to navigate system that is accessible to the broader team
Establish clear organization and naming conventions so teams can quickly find and use what they need
Regularly update the library to reflect current offerings and ensure accuracy
Archive outdated or discontinued product imagery to avoid confusion and ensure only current materials are actively used
Enable sales and internal teams to independently access high quality assets for presentations and customer communication
Operate effectively within a lean team environment without large internal creative resources
Take initiative to move work forward without waiting for direction
Identify ways to get work done using available resources including internal teams, external partners, and personal skillsets
Step in to support execution when needed including presentations and light design work