Manager, Brand Strategy & Management

Salesforce•Chicago, IL

2d•Remote

About The Position

Salesforce is seeking an AI-forward Brand Strategist to join the Global Brand & Creative team within Marketing. This role is crucial for supporting overarching brand systems, positioning, and non-product naming initiatives, while also pioneering AI integration within the team. The Brand Insights, Strategy & Management team is responsible for brand insights, brand strategy, creative strategy, and brand management, advocating for brand power across the organization and ensuring brand excellence. The successful candidate will help scale strategy across the company by experimenting with AI tools, prompts, and workflows, ensuring the team works smarter, faster, and more cohesively in managing the Salesforce brand globally.

Requirements

3–5+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand.
An AI-first mindset with hands-on experience using modern AI tools to optimize your own workflows, analyze data, or build efficiency tools for a team.
Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems.
Strong analytical skills with the ability to interpret data from brand health trackers or market research and translate it into clear, actionable insights.
Excellent written and verbal communication skills, with a knack for creating compelling presentations and clear documentation.
A systems-thinking mindset — you like to organize information, create frameworks, and build tools that make complex processes simpler.
BA/BS required

Nice To Haves

MBA a plus.

Responsibilities

Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team.
Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
Help build, update, and manage the structural frameworks, brand hubs, and guidelines that dictate how the Salesforce brand shows up across global business units.
Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
Leverage data from our Global Brand Health Study and other market research to distill complex findings into actionable, easy-to-understand strategic reports.
Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.