Manager, Brand Strategy

A+E Networks•New York, NY

2d•$84,458 - $98,816•Hybrid

About The Position

The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025. THE ROLE: The Manager, Brand Strategy is responsible for developing and managing innovative marketing strategies to grow the reach of our brands, genres and tentpoles, and engage with our fandoms in meaningful ways. Reporting to the Director, Brand Strategy, this role plays a pivotal part in shaping our most important consumer moments from brief through launch. This person will help define how our brands show up in culture, champion bold, insight-driven ideas, and create innovative ways to connect with and grow our passionate fandoms. We’re looking for a proactive, curious thinker who isn’t afraid to push boundaries and bring fresh energy to the work.

Requirements

3-5 years experience in brand marketing
Proven record of planning and executing brand activations/campaigns
Self-starter comfortable with carving new paths
Strong storytelling and communication skills
Test & learn mindset and willingness to take risks
Ability to translate consumer insights into action
Fluency with AI tools and automation techniques

Responsibilities

Translate brand strategy into audience, platform, and fandom engagement strategies for priority initiatives and tentpole campaigns
Synthesize audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
Identify and recommend bold, insight-driven opportunities to engage and grow fandoms across priority genres and brands
In partnership with research, develop and evolve brand and genre audience personas, and socialize with cross-functional teams for alignment
Document and communicate brand and genre priorities across teams to ensure alignment; keep internal self-service planning tools up to date as priorities evolve
Develop and socialize strategic briefs that inform integrated marketing campaigns, content initiatives, partnerships, and audience engagement efforts
Partner cross-functionally on the activation of brand and genre strategies to ensure alignment to strategy
Develop and maintain strategy documents and tools to educate, inspire and influence how our genres come to life across platforms, ensuring every touchpoint is distinctive, cohesive, and culturally resonant
Spot white space and emerging opportunities before they hit the mainstream, translating trends into actionable ideas for our brands
Monitor and report on competitive landscape for our brands and genres, making recommendations for how to keep ourselves differentiated in the marketplace
Build and leverage relationships internally and externally to surface fresh perspectives, unlock opportunities, and keep our brands ahead of the curve