Brand Strategist

Everyday Health - Consumer•New York, NY

8d•$80,000 - $90,000•Hybrid

About The Position

The Brand Strategy team at theSkimm is a group of experienced, creative and resourceful hustlers who are relentless in their pursuit to grow the number of amazing brands and clients we partner with. As part of the Everyday Health Group, theSkimm is uniquely positioned to deliver powerful, health- and lifestyle-driven storytelling. As our Brand Strategist, you will act as the dedicated strategy lead and subject matter expert for our Health & Wellness and Pharmaceuticals verticals. In this role, you will lead day-to-day RFP responses, proactively pitch custom ideas, and build smart, creative programs that integrate theSkimm’s editorial voice, social presence, and branded content capabilities—translating complex health and lifestyle brand objectives into high-impact campaigns that resonate with our audience.

Requirements

4-6 years of experience in a fast-paced media, agency, or sales marketing role
Expert proficiency with presentation platforms such as Pitch, Keynote, or Google Slides
Mastery of audience tools (e.g., comScore) and the ability to consistently connect data to strategic storytelling
Strategic, innovative, and creative thinker who is recognized as a leader and can challenge existing methods constructively
Excellent written & verbal communication skills with the ability to set positioning in high-stakes meetings with senior stakeholders
Ability to anticipate obstacles and proactively align cross-functional partners around solutions
Highly motivated self-starter that is extremely detail-oriented and drives innovation in formats and storytelling

Nice To Haves

Keen understanding of the nuances of branded content
Experience navigating complex Pharma / Health compliance/MLR review considerations without sacrificing creative output
Knowledge of theSkimm brand and our products
Data-minded to synthesize complex insights into actionable narratives that prove value to partners
Eye for design with the ability to create succinct, effective presentations
Demonstrated experience or deep interest in Health & Wellness and Pharma categories (including understanding how to navigate regulated advertising spaces like Pharma/OTC)

Responsibilities

Act as the strategic expert for the Health & Wellness and Pharma verticals, creating category-specific pitch frameworks, positioning, and proactive concepts tailored to regulatory, compliance, and consumer dynamics in these sectors
Drive the development, creative ideation, and strategic alignment of best-in-class marketing solutions for client RFPs and proactive pitch opportunities
Identify category white spaces and consumer insights to help client partners navigate shifting wellness trends and OTC/Pharma regulations
Join client presentations alongside theSkimm and Everyday Health Group Sales teams, articulating the value of theSkimm’s audience, editorial voice and creative strategy to key decision-makers
Partner with Creative, Sales, Media Planning, and Design to ensure proposed concepts are both high-impact and operationally executable
Develop Sales Enablement tools such as category wrap-ups, case studies, and proactive pitch decks that equip Sales teams across theSkimm and Everyday Health Group to open doors with target partners in your relevant verticals
Lead cross-functional brainstorms to generate fresh, actionable storytelling formats for client briefs

Benefits

comprehensive medical, dental and vision coverage
life and disability benefits
Flexible Spending Accounts (FSAs)
a 401(k) with company match
an Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
paid holidays
Family Care and Parental leave
Fitness Reimbursement
access to wellness programs
Employee Resource Groups
company-sponsored events
professional growth through educational support, mentorship programs and career development resources
employee engagement programs and recognition awards