Brand Strategist & Naming

Docusign • San Francisco, CA

9d • Hybrid

About The Position

Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high-level market intelligence and world-class execution. You will be responsible for shepherding where the Docusign brand lives today as a category leader, to where it must go tomorrow, as a category platform owner, ensuring that every brand touchpoint is rooted in deep market insight and strategic intent. Following our award-winning rebrand in 2024, we are doubling down on our strong start and strategic positioning.

Requirements

• BA/BS degree or equivalent practical experience
• 8+ years of experience in brand strategy, marketing coordination, or account planning (in-house or agency side)

Nice To Haves

• Prior experience working within a B2B or SaaS environment
• Strong analytical mind: Comfortable working with data tools and research reports to pull out meaningful insights
• Excellent communication and storytelling skills: Ability to distill collaborative data into clear briefs that inspire design and copy teams
• Collaborative mindset: Skilled at organizing projects cross-functionally and building positive relationships across creative and technical teams

Responsibilities

• Own and serve as the Directly Responsible Individual (DRI) of the day-to-day activity across the company of net-new product, feature, packaging, and other naming. Own the governance of naming and nomenclature across products and experiences, keeping documentation updated and helping teams align with our customer-first system
• Collaborate with Product Marketing (PMM) and Product teams to help reduce messaging fragmentation and ensure standard naming guidelines are followed. Work with product, product marketing, pricing, packaging, customer success, and other teams on naming
• Assist in the rollout and maintenance of our multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging
• Maintain and track baseline measurements for category and brand share of voice (SOV), helping to compile insights from our tracking infrastructure
• Assist in documentation and coordination for AI Surface Strategy initiatives across various strategic AI partners
• Help socialize and advocate for our verbal brand identity across the organization; review cross-functional assets and partner with copywriters to ensure tone alignment
• Help manage brand health and sentiment research projects, compiling raw data and transforming it into clear, digestible insights for stakeholders
• Act as a bridge between high-level strategy decks and creative execution, writing briefs for the brand team to create excellent creative outcomes

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior