Brand Strategist & Naming

Docusign • San Francisco, CA

9d • Hybrid

About The Position

Docusign is looking for a Brand Strategist to serve as a key architect of our brand's long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high-level market intelligence and world-class execution. You will be responsible for shepherding where the Docusign brand lives today as a category leader, to where it must go tomorrow, as a category platform owner, ensuring that every brand touchpoint is rooted in deep market insight and strategic intent. Following our award-winning rebrand in 2024, we are doubling down on our strong start and strategic positioning. This position is an individual contributor role reporting to the Vice President, Brand & Creative.

Requirements

• Basic BA/BS degree or equivalent practical experience
• 8+ years of experience in brand strategy, marketing coordination, or account planning (in-house or agency side)

Nice To Haves

• Prior experience working within a B2B or SaaS environment
• Strong analytical mind: Comfortable working with data tools and research reports to pull out meaningful insights
• Excellent communication and storytelling skills: Ability to distill collaborative data into clear briefs that inspire design and copy teams
• Collaborative mindset: Skilled at organizing projects cross-functionally and building positive relationships across creative and technical teams

Responsibilities

• Own and serve as the Directly Responsible Individual (DRI) of the day-to-day activity across the company of net-new product, feature, packaging, and other naming.
• Own the governance of naming and nomenclature across products and experiences, keeping documentation updated and helping teams align with our customer-first system
• Collaborate with Product Marketing (PMM) and Product teams to help reduce messaging fragmentation and ensure standard naming guidelines are followed.
• Work with product, product marketing, pricing, packaging, customer success, and other teams on naming
• Assist in the rollout and maintenance of our multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging
• Maintain and track baseline measurements for category and brand share of voice (SOV), helping to compile insights from our tracking infrastructure
• Assist in documentation and coordination for AI Surface Strategy initiatives across various strategic AI partners
• Help socialize and advocate for our verbal brand identity across the organization; review cross-functional assets and partner with copywriters to ensure tone alignment
• Help manage brand health and sentiment research projects, compiling raw data and transforming it into clear, digestible insights for stakeholders
• Act as a bridge between high-level strategy decks and creative execution, writing briefs for the brand team to create excellent creative outcomes

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree