Brand Representative

EssilorLuxottica Group•New York, NY

6d•$62,353 - $93,879

About The Position

The Brand Representative is responsible for achieving sales targets and driving growth by regularly visiting customers and providing high-quality service. The role includes planning customer visits according to customer profiles and the Luxottica Loyalty Rewards program, executing brand strategies, and maintaining standards for product distribution, training, productivity, and merchandising. The representative manages a territory, develops customer relationships, supports product sell-through through visual merchandising and customer training, and identifies new business opportunities. The position requires substantial field work, travel that may reach 100% depending on geography, occasional overnight stays, and use of a personal car for work-related travel.

Requirements

At least 2 years of direct sales experience with a proven track record of results.
Ability to carry sample bags weighing at least 25 pounds.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenues.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Ability to solve problems, anticipate challenges, and propose solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Ability to work significant and regular field time, with travel up to 100% and overnights depending on geography.
Valid driver's license and eligibility to work in the United States.
Ability to use a personal car for daily work-related travel.

Nice To Haves

BA/BS degree.

Responsibilities

Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for assigned brand collections.
Develop and follow an effective customer call plan, with regular visits based on customer priority and service frequency.
Visit customers to maintain brand visual merchandising, refresh point-of-purchase materials, and update display space to reflect brand positioning and support product sell-through.
Log customer visits in One Sales Suite.
Use reports, training, samples, and hardware and software tools to manage customer relationships and improve sales effectiveness.
Proactively manage territory distribution according to brand guidelines.
Build strong working relationships at all levels within customer practices and businesses.
Conduct regular customer trainings using brand materials to reinforce product knowledge and ensure consistent communication of brand positioning.
Remain current on trends affecting the business.
Develop existing customers through regular visits and prospect for new business in the market.
Collaborate with sales counterparts, including other brand divisions and Essilor, on broader synergy programs.
Represent Luxottica at local, regional, and national trade shows.
Develop business plans using the Luxottica Rewards program, tools, and resources to demonstrate return on investment and drive sales growth.
Submit weekly, monthly, and quarterly metrics to leadership to support the development of growth strategies.
Attend required corporate training sessions, conference calls, team meetings, and district appointments.
Develop and conduct trunk shows and other patient or consumer events at top practices to raise brand awareness and drive sales.