Brand Representative

EssilorLuxottica Group•Orlando, FL

About The Position

The Brand Representative is responsible for achieving sales targets and driving growth by regularly visiting customers, providing high-quality service, and maximizing customer call cycles based on customer profiles and the Luxottica Loyalty Rewards program. The role executes brand strategies and maintains standards for product distribution, training, productivity, and merchandising. The position involves significant and regular field work, with overnight travel dependent on geography and potentially reaching 100%. The representative uses brand resources and sales tools to manage customer relationships, support sales effectiveness, and grow existing accounts while prospecting for new business. The role also works with sales counterparts and represents Luxottica at trade shows and customer events.

Requirements

At least 2 years of direct sales experience with a proven record of results.
Ability to carry sample bags weighing at least 25 pounds.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenue.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Strong problem-solving skills, including anticipating challenges and proposing solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Valid driver's license and eligibility to work in the United States.
Ability to use a personal car for work-related travel daily.

Nice To Haves

BA or BS degree.

Responsibilities

Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for assigned brand collections.
Develop and follow an effective call plan, regularly visiting customers according to service-frequency goals and customer priority tiers.
Visit customers to maintain brand visual merchandising, refreshing point-of-purchase materials and board space to reflect brand positioning and support product sell-through.
Log customer visits in One Sales Suite.
Use reports, training, samples, and hardware and software to manage customer relationships and improve sales effectiveness.
Proactively manage territory distribution according to brand guidelines.
Build strong working relationships at all levels within managed practices and businesses.
Use brand materials to conduct regular customer training and reinforce product knowledge and brand positioning.
Stay current on trends affecting the business.
Cultivate existing customers through regular visits and prospect for new market opportunities.
Collaborate with sales counterparts across brand divisions and with Essilor on broader synergy programs.
Participate in and represent Luxottica at local, regional, and national trade shows.
Develop a business plan using the Luxottica Rewards program, tools, and resources to demonstrate return on investment and drive sales growth.
Submit weekly, monthly, and quarterly metrics to leadership to support the development of growth strategies.
Attend required corporate training sessions, conference calls, team meetings, and district appointments.
Develop and conduct trunk shows and other patient or consumer events at top practices to build brand awareness and drive sales.