Brand Representative

EssilorLuxottica Group•Homewood, AL

About The Position

The Brand Representative is responsible for achieving sales targets and driving growth by regularly visiting customers and providing high-quality service. The role involves planning customer visits based on customer profiles and the Luxottica Loyalty Rewards program, executing brand strategies, and maintaining established standards for distribution, training, productivity, and merchandising. The representative manages a customer territory, builds relationships with eye care practices and businesses, supports product sell-through through merchandising and training, and develops business plans and events to grow brand awareness and sales. The position requires significant field time, with overnight travel depending on geography and travel of up to 100%.

Requirements

At least 2 years of direct sales experience with a proven track record of results.
Ability to carry sample bags weighing at least 25 pounds.
Strong written and verbal communication skills.
Proven sales performance and ability to increase revenue.
Strong interpersonal skills and ability to develop relationships.
Excellent training and presentation skills.
Strong visual merchandising background.
Ability to solve problems, anticipate challenges, and propose solutions.
Strong PC skills, including Excel, Word, and PowerPoint.
Ability to perform significant and regular field work, with overnight stays depending on geography and travel of up to 100%.
Valid driver's license and eligibility to work in the United States.
Ability to use a personal car for daily work-related travel.

Nice To Haves

BA/BS degree.

Responsibilities

Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for assigned brand collections.
Develop and follow an effective customer call plan to meet service-frequency goals, visiting customers on a 4–12 week rotation or more frequently according to priority coverage.
Visit customers to maintain brand visual merchandising, regularly refresh point-of-purchase materials and board space, and support product sell-through.
Log customer visits in One Sales Suite.
Use reports, training, samples, and hardware/software to manage customer relationships and improve sales effectiveness.
Manage territory distribution proactively in accordance with brand guidelines.
Build strong working relationships at all levels within managed practices and businesses.
Conduct regular customer training using brand materials to reinforce product knowledge and communicate brand positioning consistently to end patients and consumers.
Stay current on trends affecting the business.
Cultivate existing customers through regular visits and prospect for new business in the market.
Collaborate with sales counterparts, including other brand divisions and Essilor, on broader synergy programs.
Represent Luxottica at local, regional, and national trade shows.
Develop business plans using the Luxottica Rewards program, tools, and resources to demonstrate return on investment and drive sales growth.
Submit weekly, monthly, and quarterly metrics to leadership to support growth strategies.
Attend required corporate training sessions, conference calls, team meetings, and district appointments.
Develop and conduct trunk shows and other patient or consumer events at top practices to build brand awareness and drive sales.