Brand Portfolio Manager

Bernatello's Foods•Kaukauna, WI

22h

About The Position

Own day-to-day management of the brand portfolio, translating strategy into execution while ensuring alignment across innovation, packaging, sales needs, digital ecosystem, and brand positioning. Lead the development and execution of integrated marketing plans with a strong emphasis on digital, social, and content-driven growth.

Requirements

3-5 years of experience in marketing, branding, and communications required.
Proficiency in Microsoft Office Suite and Adobe Creative Suite
Excellent written and verbal communication skills
Ability to multitask and set priorities
Organization and planning
Strong analytical skills
Problem analysis and problem-solving
Team leadership
Formal presentation skills
Experience with Digital Asset Management platforms
Experience managing social media platforms and digital marketing campaigns
Understanding of eCommerce and digital shelf best practices
Familiarity with content strategy, influencer marketing, and performance analytics
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong attention to detail and creativity

Nice To Haves

Experience in CPG/food manufacturing preferred.
Experience with CMS platforms, social scheduling tools, and/or digital analytics tools (Google Analytics, Meta, etc.) preferred

Responsibilities

Lead execution of brand strategies across all brands
Maintain consistency across packaging, messaging, campaigns, and digital channels
Manage brand positioning and storytelling across owned, earned, and paid media
Lead brand presence across digital channels including social media, website, digital shelf, and eCommerce platforms
Partner with internal teams and external partners to create high-quality, on-brand digital content
Analyze digital performance and translate insights into actionable improvements
Partner with R&D on: product pipeline, brand refresh opportunities, concept validation
Support go-to-market plans for new products
Own end-to-end packaging process
Implement and manage process and timelines
Develop sell-in materials and retailer presentations
Partner with Sales on: retailer-specific needs, promotions and activations
Act as bridge between Sales and Marketing
Manage agencies and freelancers: graphic design, content creation, video production
Ensure delivery of on-brand, on-time assets
Translate data (Nielsen, shopper insights) into actionable plans
Monitor brand performance and recommend adjustments
Plan and execute brand-aligned philanthropy initiatives and campaigns
Coordinate cross-functional execution across Marketing, Sales, and Operations
Manage timelines, deliverables, and partner relationships