Senior Manager, Product Portfolio & Brand

Mitra9 Brands

About The Position

This role is responsible for the overall health and performance of the Mitra9 product portfolio. The Senior Manager will conduct portfolio reviews, lead SKU rationalization, develop channel-specific assortment strategies, and maintain product lifecycle plans. They will also drive innovation by developing the product roadmap, identifying market opportunities, and building business cases for new initiatives. Additionally, the role involves serving as the voice of the consumer, analyzing market feedback, and ensuring products align with brand strategy. Strategic sourcing and supplier optimization to improve margins and supply chain efficiency are key responsibilities, as is supporting operations and supply planning. The Senior Manager will also provide cross-functional leadership, coordinating between various departments on portfolio-related initiatives.

Requirements

Bachelor's degree in Business, Marketing, Supply Chain, Product Development, Merchandising, Finance, or related field
5+ years of experience in portfolio management, product management, merchandising, category management, commercialization, sourcing, or related business functions
Strong understanding of product lifecycle management, portfolio strategy, and consumer insights
Experience evaluating product profitability, margins, pricing, and business performance
Experience working with suppliers, manufacturers, packaging vendors, or sourcing partners
Demonstrated ability to identify growth opportunities and translate insights into business recommendations
Strong analytical, financial, and problem-solving skills
Excellent project management and cross-functional leadership capabilities

Nice To Haves

Experience within consumer packaged goods, beverage, food, wellness, retail, or related industries preferred

Responsibilities

Own the overall health and performance of the Mitra9 product portfolio
Conduct ongoing portfolio reviews focused on revenue, profitability, inventory performance, consumer demand, and strategic fit
Lead SKU rationalization efforts and recommend additions, modifications, or discontinuations
Develop channel-specific assortment strategies and product configurations
Maintain product lifecycle plans from concept through end-of-life
Partner with Finance to evaluate product-level performance and profitability opportunities
Develop and maintain Mitra9's innovation pipeline and future product roadmap
Identify emerging consumer trends, category opportunities, and whitespace opportunities
Conduct competitive analysis and market intelligence reviews
Build product business cases and growth recommendations for future innovation initiatives
Partner with Marketing, Sales, Operations, and R&D/QA to evaluate new products, formats, flavors, packaging, and channel opportunities
Translate consumer insights into actionable growth opportunities
Serve as the voice of the consumer throughout product portfolio decision-making
Analyze customer reviews, surveys, purchase behavior, subscription trends, and market feedback
Develop recommendations around product positioning, packaging strategy, and consumer communication
Ensure products align with overall brand strategy and consumer expectations
Support brand architecture and portfolio expansion decisions
Partner with Marketing to ensure portfolio strategy is reflected in go-to-market execution
Identify opportunities to improve margins through supplier, packaging, ingredient, and manufacturing optimization
Support supplier evaluations, negotiations, and sourcing initiatives
Develop business cases for sourcing improvements and cost-saving opportunities
Evaluate supplier performance and recommend improvements to cost, service, quality, and lead times
Partner with Operations to identify opportunities for supply chain efficiency and working capital improvements
Monitor industry trends and supplier markets to proactively identify opportunities and risks
Partner with Operations to support forecasting, inventory planning, and new product introductions
Participate in S&OP planning and portfolio decision-making
Evaluate inventory risks associated with product launches, transitions, and portfolio changes
Support commercialization readiness for new products and major product updates
Assist in identifying opportunities to improve inventory turns and reduce obsolete inventory
Ensure portfolio decisions align with operational capabilities and scalability requirements
Serve as the central coordinator between Marketing, Sales, Operations, Finance, R&D/QA, and Supply Chain for portfolio-related initiatives
Lead cross-functional discussions regarding portfolio performance, innovation opportunities, sourcing initiatives, and product lifecycle decisions
Establish reporting and review processes that improve visibility into portfolio performance
Drive alignment between commercial objectives and operational execution