Brand Marketing Senior Associate, Innovation Economy

JPMorgan Chase & Co. • New York, NY

9h • $71,250 - $118,000 • Onsite

About The Position

As a Senior Associate on the J.P. Morgan Brand team, you will help shape how the brand comes to life for Innovation Economy through integrated marketing campaigns across paid and owned channels. You will partner with business, strategy, media, insights, internal creative teams, and external agencies to translate audience and business objectives into strong briefs, differentiated messaging, and compelling creative. The role combines strategic judgment with hands-on execution and requires understanding how brand ideas progress from strategy and briefing through production, launch, and optimization.

The position is based in NYC, Chicago, or Wilmington, with an in-office expectation of five days per week. The company offers a competitive total rewards package and a range of benefits and programs, subject to eligibility.

Requirements

• At least 5 years of experience in brand marketing, integrated marketing, creative strategy, account management, or campaign development.
• Strong understanding of the end-to-end creative process, from strategy and briefing through concepting, production, trafficking, and optimization.
• Demonstrated experience leading integrated campaigns across paid and owned channels, including social and digital video.
• Ability to translate complex business priorities into clear briefs, messaging, and actionable direction for creative partners.
• Strong creative judgment and ability to give concise, constructive feedback that improves the work.
• Excellent project management skills, including experience managing multiple workstreams, budgets, timelines, and stakeholders.
• Strong written, verbal, and presentation skills, with the ability to influence partners in a matrixed organization.
• Experience leveraging AI tools to support creative development, content creation, campaign optimization, or more efficient marketing workflows.

Nice To Haves

• Creative agency experience in account management, strategy, integrated production, or a related discipline.
• Experience marketing financial services, business-to-business products, technology, startups, or founder-focused offerings.
• Familiarity with regulated-industry review processes and the ability to navigate legal and compliance requirements.
• Passion for the startup and innovation ecosystem and curiosity about the needs of founders and growth-stage companies.

Responsibilities

• Partner with business and marketing leaders to translate Innovation Economy priorities into clear audience, messaging, and campaign objectives.
• Evaluate and shape strategic briefs and guide work from initial concept through production, launch, and optimization across video, social, digital, out-of-home, and owned channels.
• Lead day-to-day collaboration with internal and external creative and media partners, providing focused feedback and maintaining alignment across strategy, creative, production, and distribution.
• Evaluate creative ideas and executions for strategic fit, audience relevance, brand consistency, and channel effectiveness.
• Manage campaign workstreams, timelines, budgets, approvals, asset delivery, and key dependencies across internal and external partners.
• Partner with media and insights teams to define success measures, apply performance learnings, and improve creative over time.
• Build trusted relationships across key lines of business, including J.P. Morgan and Innovation Economy, as well as Brand, Media, Legal, Compliance, and other cross-functional teams.
• Apply J.P. Morgan brand standards while helping work feel distinctive, relevant, and credible for founders and the innovation ecosystem.

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in the form of cash and/or forfeitable equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed