Brand Marketing Manager (Cinnabon)
About The Position
The Brand Marketing Manager is a business leader and brand steward responsible for identifying growth opportunities and translating brand strategies into actionable initiatives. This hands-on role combines brand strategy with in-bakery execution. The manager analyzes business performance and consumer insights to help shape the marketing calendar, including limited-time offers (LTOs), cultural moments, and loyalty brand days, and brings the brand perspective to new product launches in partnership with Menu Innovation. The role owns in-bakery marketing end to end, from creative briefs and photo shoots to point-of-purchase materials, menu boards, and deployment across Cinnabon’s network of mall bakeries, kiosks, travel centers, airports, and co-branded locations. In close collaboration with Integrated Marketing Communications (IMC), Operations, and franchisees, the Brand Marketing Manager helps ensure campaigns are cohesive, on-brand, and designed to drive business results.
Responsibilities
- Identify growth opportunities and translate brand strategies into actionable initiatives.
- Analyze business performance and consumer insights to help shape the marketing calendar of limited-time offers, cultural moments, and loyalty brand days.
- Bring the brand perspective to new product launches in partnership with Menu Innovation.
- Own in-bakery marketing end to end, including creative briefs, photo shoots, point-of-purchase materials, menu boards, and deployment across Cinnabon locations.
- Work with Integrated Marketing Communications, Operations, and franchisees to help ensure campaigns are cohesive, on-brand, and built to drive business results.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
