Brand Marketing Manager

The Gap•Folsom, NY

12h

About The Position

The Brand Marketing Manager will help shape how Banana Republic shows up in the cultural conversation — driving brand heat, relevance, and storytelling across campaigns and special projects. This role sits at the intersection of marketing, storytelling, and content strategy. It is responsible for translating cultural insight into ideas, and ideas into content, activations, and storytelling that travel across channels. This person will concept, pitch, and help produce content and experiences that connect brand, product, and culture—from campaign storytelling to archive-driven narratives to highly engaging, shoppable moments. They will work cross-functionally to ensure ideas are not only compelling but effectively brought to life across platforms. The ideal candidate is deeply plugged into culture, has strong editorial instincts, and operates as both a thinker and a doer, able to develop ideas and execute them in partnership with internal teams and external collaborators.

Requirements

5+ years of experience across brand marketing, content, editorial, or a hybrid role
Deeply plugged into culture, with a strong understanding of what drives relevance and engagement
Strong editorial instincts with experience in writing, video and content development, or storytelling
Proven ability to pitch ideas clearly and persuasively and execute them end-to-end, as well as recap to senior leadership with high level summaries and learnings
Comfortable working across both strategy and execution in a fast-paced environment
Collaborative and able to navigate cross-functional teams effectively
Brings fresh thinking and a willingness to push beyond traditional marketing approaches

Nice To Haves

Experience in editorial, publishing, platforms or media environments is a plus

Responsibilities

Manage the development and execution of special projects from idea through launch, ensuring concepts are brought to life across channels.
Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.
Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.
Concept and pitch ideas, then partner cross-functionally to execute — bringing highly engaging, shoppable moments to life.
Ensure content is platform-native, cohesive, and delivered with a high level of creative and operational rigor.
Bring a strong, informed point of view on what’s happening across fashion, media, editorial, and marketing, and translate that into clear creative strategy and direction.
Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.
Shape storytelling territories rooted in vintage and our brand heritage — defining what stories we tell, who we should partner with to tell them and why they matter now.
Identify and develop scalable content formats (including video-led concepts) that build consistency and momentum over time.
Partner with UX and digital teams to evolve how storytelling is expressed across site and digital experiences.
Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.