MARKETING BRAND MANAGER
About The Position
We’re seeking a data-driven, CPG-experienced Brand Manager to lead the base business strategy for our Cat Treats category—the company’s fastest-growing segment and the category leader with #1 market share! In this role, you will focus on maximizing our core portfolio, leading 360° marketing campaigns, and executing product renovations to sustain our market dominance. Success in this position requires a strong blend of financial acumen and analytical skill, specifically with P&L management, market research, and IRI/Nielsen data analysis to track trends and optimize retail forecasts. A proven track record of managing products from concept to market entry is essential, as it will allow you to seamlessly handle line extensions and everyday commercial execution. If you are an analytical professional who thrives on driving growth for an established, high-performing portfolio, this is the role for you! This position is located at our Secaucus, NJ corporate headquarters, and has the flexibility to work a hybrid schedule.
Requirements
- Bachelor’s Degree in Business/Marketing with a minimum of 4 years’ Brand Management experience (or an MBA with 3 years’ experience) in consumer-packaged goods
- Working knowledge of IRI/Nielsen POS and Panel Data
- Experience managing P&L and conducting market research and analysis
- Proven experience in whitespace and innovation development from concept to market entry
- Proficient in Microsoft Office Suite programs
Responsibilities
- Assist in setting brand strategy, develop and manage annual marketing plans
- Lead innovation-driven entry strategy into whitespace, which includes identifying and developing new products, product improvements, packaging enhancements, and strategic line extensions by conducting comprehensive 3C/4P analyses and collaborating closely with R&D
- Develop a deep understanding of the category, consumer, and competitive activity and utilize internal, syndicated, primary and secondary sources to grow market share consistent with company portfolio strategy. Identify new ways to expand category beyond current portfolio to achieve growth
- Determine consumer market research needs and field appropriate and actionable research to gain insights, analyze results, and translate into growth initiatives
- Actively manage the brand P&L and budget
- Manage the sales forecast by tracking and analyzing internal and category/segment sales performance, identifying key drivers and trends (Retail sales and internal shipments)
- Lead cross-functional project team to execute plans and provide direction on day-to-day management of business issues and opportunities
- Help to develop the strategy and execution of consumer communication/promotional support plan
- Support creation of sales presentations to support new products and educate on category trends/consumer understanding
Benefits
- Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
- Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
- Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
- Generous Paid Time Off: Enjoy up to 34 paid days off annually.
- Paid Leaves: Parental leave, Bereavement leave, and Military leave.
- Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
- Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
- Employee Perks: Volunteer opportunities, fun employee events, and more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
