Brand Marketing Manager

External•Walnut Creek, CA

2d•Onsite

About The Position

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe? At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Outshine, Dreyer’s & Edy’s, Oreo, Skinny Cow, Frollies and the backing and coaching of European-based ice cream experts, we know we have the winning recipe. Headquartered in Walnut Creek, the Bay Area’s hub for up-and-coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation. DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024. Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team: Ownership of your projects Fast decision making Access to the leadership team on a regular basis Deep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavors), factory trials and more Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more Oh, and did we say free ice cream?

Requirements

2+ years of experience as Marketing Manager preferred
Experience leading base business initiatives and long-term innovation
Traditional CPG experience Preferred including familiarity with IRI / Nielsen data and New Product Development
People Management experience strongly preferred
Undergrad in a relevant field preferred

Responsibilities

Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a multi-year perspective.
Demonstrate proactive leadership and ownership end-to-end with a business owner mindset across every aspect of the job; exhibit a generalist/strategic mindset in every project and interaction.
Own and lead brand activities across all facets of the business as an advocate for the consumer.
Partner cross functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development/New Product Development.
Oversee execution & optimization of commercial plan.
Responsibility for leading quality benchmarking across commercial team.
Ownership of brand business KPIs
New Product Development Launch Acceptance
Communication execution
Executional oversight of budget
Partner with Brand Director to develop and drive brand strategy to achieve budget sales & market share
Partner with sales to optimize the trade & pricing strategy and recommend the launch support program for new items
Relentlessly examine performance, optimize and prioritize all demand generation levers to support short term and long-term business success
Lead and own deep understanding of weekly brand KPIs with a focus on action/course correction
Develop deep understanding of key competitors in our segment & their actions (year-round). Recommend plan optimizations based on learnings
Oversee brand with deep understanding, spending savvy, attention to detail and optimization mindset
Deep understanding of brand and shopper
Lead and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
Regular focus on quality benchmarking against competitors with total commercial team - with a bias for action
Advocate and act on quality opportunities across all parts of the consumer experience, collaborating with factory and NPD teams. Factory in-person visits and collaboration as needed.
Advocate and drive constant support of CRQS across all consumer product experiences.
Have deep understanding of quality complaints and drive required actions
Drive new product ideation and development in line with brand strategy & relevant consumer insights
Partner cross functionally to create strong category / retailer story to sell in New Products
Partner with key cross-functional teams to lead & commercialize key New Product projects on time
Embrace the consumer and ensure our brands are resonating in the market
Work with lead agencies to develop and implement communication plans across all touchpoints.
Own day-to-day agency and cross-functional team management, strategy, planning, execution and results measurement.
Ensure brand consistency across all communication areas.
Relentlessly examine campaign performance and optimize to ensure we achieve sales and share goals
Practice benchmarking across all areas of marketing (vendors, packaging agencies, printing, etc.) with buy better mindset
Lead packaging design and implementation as needed for renovation, innovation, quality improvements
Partner with Omni-channel team to support brand activities in key retailer programs
Ensure your team members are appropriately informed to do their jobs.
Know your people to optimize work for performance.
Develop direct report to ensure strong performance and capabilities for a generalist mindset – with a focus on deeper product understanding, costing and quality standards.
Have the mindset of continuous improvement for yourself, your direct reports and broader team
Be proactive in driving complexity out of processes / ways of working to drive for quicker/better decision making.