Brand Marketing Manager

Neighborly®•Irving, TX

1d•Hybrid

About The Position

Brand Marketing Manager Are you looking for a place where you can bring your experience in managing and supporting the development of national and strategic marketing efforts for the brand with the specific goal of increasing brand awareness and brand penetration at the local level? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Brand Marketing Manager on the Marketing team, a typical day for you will include: Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas. Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals. Execute and support strategic brand initiatives as developed annually in brand planning. Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns. Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support. Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources. Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and evaluate programs and materials for effectiveness. Bring your skills and be inspired to achieve success.

Requirements

Minimum of 5-7 years of professional Marketing experience
Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
Excellent professional business skills, including verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
Strong understanding of current online marketing advertising, strategy and best practice.
Ability to think critically and to interpret and apply processes across many different areas.
Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.

Nice To Haves

working knowledge or desire to learn various AI and analytics tools.
Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus.

Responsibilities

Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas.
Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals.
Execute and support strategic brand initiatives as developed annually in brand planning.
Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level
Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns.
Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support.
Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources.
Evaluate potential marketing vendors to meet existing and emerging needs.
Manage relationships with existing brand specific marketing vendors.
Monitor and evaluate programs and materials for effectiveness.