Brand Marketing Coordinator - Sylvan Learning Center

Unleashed Brands • Bedford, TX

1h

About The Position

Unleashed Brands is seeking a creative, detail-oriented Brand Marketing Coordinator to support and grow Sylvan’s brand presence across its network of learning centers. The role carries out marketing initiatives that drive brand consistency, support franchisee success, and build awareness of Sylvan’s mission to help students succeed. The coordinator is the first line of support for franchisee marketing requests, manages Sylvan’s national organic social media, and establishes the digital presence for each new center joining the system.

The coordinator supports brand campaigns across digital and traditional channels, works with internal teams and external partners to create branded materials, and helps franchisees with marketing resources and requests. The position also manages organic social media, reviews center website content for brand alignment, oversees local marketing audits, and coordinates digital platform setup and onboarding for new centers. Additional duties include maintaining the voice-of-the-customer dashboard, supporting marketing processes for resales, relocations, and closures, and managing marketing assets and resources.

The ideal candidate is organized, passionate about education and marketing, comfortable learning new tools, and attentive to detail. The role involves managing multiple projects and recurring tasks, communicating with non-technical users over video calls, and working cross-functionally in a fast-paced environment.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• At least 2 years of experience in brand marketing, content creation, or marketing coordination.
• Strong understanding of branding principles, marketing strategy, and customer engagement.
• Proficiency in marketing and design tools such as Canva.
• Confidence guiding non-technical users through account setup and troubleshooting over video calls.
• Excellent written and verbal communication skills, with strong attention to detail.
• Ability to manage multiple projects and recurring daily, weekly, and monthly tasks, and to work cross-functionally in a fast-paced environment.
• Comfort with processes that change often and curiosity about new platforms, including AI productivity tools.
• Passion for helping families and students succeed through educational services.

Nice To Haves

• Experience in a franchise or education environment.
• Experience with SOCi, Meta Business Suite, Zendesk, Smartsheet, or Box.

Responsibilities

• Support execution of brand marketing campaigns aligned with Sylvan’s mission, visual identity, and voice across digital and traditional channels.
• Collaborate with internal teams and external partners to produce branded print collateral, email campaigns, social content, and in-center signage.
• Serve as the primary contact for franchisees’ brand marketing needs and resources; monitor and respond to Zendesk requests daily and escalate issues to the Marketing Manager as needed.
• Assist with planning and deploying localized marketing strategies that support enrollment goals while maintaining national brand standards.
• Manage campaign timelines and deliverables to ensure consistent, on-time execution.
• Monitor campaign performance and provide reporting and insights for ongoing optimization.
• Maintain brand assets and marketing resources in internal systems so they remain accessible to stakeholders.
• Own the corporate organic social media calendar, connecting with families and highlighting Sylvan success stories.
• Monitor and respond to comments and messages on corporate Facebook and Instagram pages through Meta Business Suite using approved guidelines, and remove spam.
• Help centers connect Instagram pages to Facebook on request and add new administrators to local center Facebook pages.
• Review and approve center-submitted website content, including blogs and local promotions, for accuracy and brand alignment.
• Own the monthly local marketing audit to help keep center marketing aligned with brand standards.
• Manage center website status through opening stages—Coming Soon, Pre-sale, and Open—in coordination with Operations.
• Set up marketing platforms for new centers, including SOCi, Facebook, Google Business Profile, and MARC; send franchisees digital marketing links, credentials, and onboarding resources.
• Lead one-on-one video calls with franchisees to create center Instagram accounts and guide Google Business Profile verification.
• Add new centers to the Listen360 voice-of-the-customer dashboard, including system setup, user invitations, and regional hierarchy for new centers, new franchisees, and resales.
• Support marketing processes for resales, relocations, and closures, including updating Listen360 and closing center social pages when a Final Close Notice is received.
• Upload new creative to Local Marketing folders in HUB.
• Add new users to the marketing asset platform through weekly user imports and maintain credential records.
• Support management and distribution of local marketing bundles.

Benefits

• Paid bi-weekly
• Company-paid holidays
• Flexible paid time off
• Multiple health care insurance plans covering medical, dental, prescription, and vision
• Employer FSA/HSA contributions
• 401(k) program with employer-matching contributions
• Business-casual daily dress code
• Positive work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level