Brand Manager

U S National Whitewater Center•Charlotte, NC

7h•Onsite

About The Position

The Brand Manager at the Whitewater Center (Whitewater) manages the communication and execution of the Whitewater brand across a variety of marketing channels. This position will manage the distribution, execution, and analysis of Whitewater’s various marketing campaigns with a specific focus on owned (digital and physical), paid, and earned channels. The Brand Manager is an on-site, full-time, benefits eligible position.

Requirements

Bachelor’s degree in Marketing, Business, or related discipline.
5+ years relevant marketing experience.
Strong project management skills
Intellectual curiosity and strong critical analysis skills.
Efficient and effective written and verbal communication skills.
Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Responsibilities

Lead and manage the marketing team in developing integrated marketing plans for campaigns and activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing.
Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
Partner with Whitewater teams to tailor marketing plans to meet each team’s specific needs, maximizing campaign impact.
Represent the marketing team with cross functional teams to ensure development and execution of brand promise.
Manage the development of campaign briefs, including external and internal research presentations, document creation, and scheduling and coordination of meetings and project milestones.
Oversee the communication with brand partners and external vendor projects.
Analyze campaign performance across channels to ensure goals and KPI’s are met.
Manage all paid advertising placements for the Whitewater brand.
Identify, develop, and execute earned media opportunities with digital platforms, print publications, tourism entities, social media influencers, and outdoor lifestyle brands.
Manage Whitewater’s social and community presence on various platforms.
Direct all aspects of third-party media, photography, and film coverage of Whitewater locations and programming.
Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
Assure trackable and data driven recaps and reports for all marketing efforts.
Project manage other marketing projects including programming, grassroots and community marketing efforts, product naming, photo/video shoot coordination.
Other duties as assigned.