Brand Manager, College of Engineering and Polymer Science

University of Akron•Akron, OH

21h•Onsite

About The Position

The Brand Manager owns end-to-end CEPS marketing strategy and execution to drive enrollment growth. Leveraging data analytics, creative development, and cross-functional leadership, this role transforms market insights into impactful storytelling that elevate brand equity and convert prospective students throughout the recruitment funnel.

Requirements

Requires a relevant Bachelor’s degree.
Requires a minimum of 5 years of progressive professional experience in brand management, product marketing, or performance marketing.
Documented success managing complex, multi-channel marketing campaigns from market research and creative briefing through to post-launch evaluation.
Proven capability to leverage data analytics platforms, customer relationship management (CRM) systems, and audience data to optimize marketing strategy.
Superb verbal, written, and presentation skills, with a demonstrated ability to translate complex, technical features into consumer-facing benefits.

Nice To Haves

Master of Business Administration (MBA)
Familiarity with marketing trends, competitive factors, and audience behaviors within technical, scientific, or highly specialized programmatic fields.
7 years preferred experience in brand management, product marketing, or performance marketing.

Responsibilities

Develop brand strategies designed to increase regional, national, and global reach for the CEPS programs
Identify and articulate compelling institutional differentiators.
Utilize demographic data and institutional research to identify high-yield target markets and emerging opportunities for regional and national recruitment.
Define and build distinct audience personas across diverse applicant pipelines.
Manage integrated marketing initiatives from brief writing, planning to launch, utilizing digital media, (SEM), paid social, targeted email nurturing, website/SEO content and targeted collateral.
Review and refine all copy, visuals, and multimedia content to ensure UA institutional brand guidelines while maximizing effectiveness & efficiency.
Serve as the point of contact connecting central UBO resources, external agencies, creative, college stakeholders, admissions, and other university stakeholders to advance CEPS.
Establish, monitor, and analyze key performance indicators (KPIs) to track campaign efficacy, pipeline conversion rates, and audience engagement.
Measure marketing return on investment (ROI) and provide data-driven recommendations to optimize budget allocations and improve future campaign performance.