Brand Manager

SC Johnson•Racine, WI

5d•Hybrid

About The Position

SC Johnson is seeking a Brand Manager to play a pivotal role in shaping how their brands are presented to consumers and succeed in a dynamic marketplace. This strategic, consumer-focused marketing role involves leading the full brand-building spectrum, from defining brand equity and portfolio strategy to creating integrated marketing experiences that drive consumer engagement and business growth. The Brand Manager will translate consumer, category, and marketplace insights into bold strategies, integrating brand positioning, innovation, media, commerce, and media-to-cart activation to enhance brand relevance and performance. This position requires working at the center of a cross-functional organization, influencing key decisions and aligning marketing, sales, insights, innovation, and agency teams around a shared vision for growth. The ideal candidate is a Consumer Products brand leader with strategic thinking, strong commercial instincts, and a passion for turning consumer insights into brand-building ideas that deliver results.

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field.
5+ years of relevant experience.
Qualified candidates must be legally authorized to work in the United States without current or future sponsorship.

Nice To Haves

Advanced degree preferred.
5–7 years in portfolio management, brand strategy, or related marketing roles.
Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions.
Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, key performance indicator development, and performance optimization.
Strong understanding of business fundamentals, including profit & loss management, demand planning, and resource allocation to maximize return on investment.
Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution.
High sense of urgency and ability to thrive in dynamic, ambiguous environments.

Responsibilities

Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction.
Lead integrated communication planning across media channels, partnering with agencies and internal teams to deliver cohesive consumer experiences.
Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints.
Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies.
Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail.
Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes.
Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration.
Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging.
Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management.
Align demand forecasts with marketing and sales strategies for accurate planning.
Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions.
Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement.
Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned.
Ensure all marketing and functional claims meet compliance standards and support business objectives.
Foster a culture of continuous improvement, learning, and innovation across marketing practices.
Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities.
Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization.