Brand Manager

LotusBakeries•San Francisco, CA

About The Position

The Brand Manager has the responsibility to ensure the growth of the Brand in turnover, margin and penetration. In partnership with the Marketing and Category Director, the Brand Manager must build a strong expertise of the brand, in order to propose the right marketing and trade marketing plans and then follow up and coordinate these initiatives with best-in-class execution and within the predetermined budgets and timings. The Brand Manager is very enthusiastic about the brand and our products. He/she strongly believes in the values of team spirit, open dialogue and passion and also propagates these in order to achieve an optimal work result. Together with the Marketing and Category Director, you develop a vision for the further growth of the Brand in the various channels (retail and OOH) and know how to convert this into a strategy and execution plan. The vision, strategy and plans must be in line with the global strategy. You gain the best insights into product category, competition, customers and own actions, in close cooperation with the Sales and Category Development colleagues in order to arrive at the best plans. You inspire and mobilize the entire organization around your brand and plans. Together with the Marketing and Category Director, you have a leading role in optimizing the product range. This includes both monitoring the performance of the existing range and developing a strong NPD pipeline with new products. You lead the roll-out of NPD’s and EPD’s from idea to launch and work together with Supply Chain, Sales and Global Brand You build up strong product knowledge about all product categories, which allows you to systematically monitor and increase the quality of the existing product range in collaboration with R&D and production, as well as to think creatively about NPD/EPD opportunities. You can draw up clear briefings for product-oriented market research You provide a commercial 360° support in which all elements of the marketing mix come together in best-in-class executions (e.g. Digital media, promotion in the point of sale, website, packaging), and communicate this effectively and in a timely manner to Sales. Lead the creation/adaptation of trade marketing assets (Key visuals, Shippers, coupons,…) You lead packaging projects from briefing to execution, timely delivery of logistics information to sales, ... Lead Digital Marketing strategy and execution You are the point of contact for our social channels and website and are responsible for driving the content agenda.

Requirements

Min. 2 years of experience in marketing (Trade Marketing/ (jr.) Brand management) in a CPG environment
Bachelor Degree in Marketing, Business, Economics
Project management skills
Stakeholder management skills
Time management skills
Ability to manage colleagues from different departments and lead projects through various milestones.
Ability to keep multiple balls in the air simultaneously and achieve desired results in time.
Proficiency with Digital Marketing and Social Media (Meta, TikTok, Youtube,...)
Proactive thinking and initiative
Ownership mentality
Good communication skills (to own team, project team, and senior management)

Nice To Haves

Ability to switch from helicopter view to microscopic view (eye for detail)

Responsibilities

Ensure the growth of the Brand in turnover, margin and penetration.
Build strong expertise of the brand to propose marketing and trade marketing plans.
Follow up and coordinate marketing and trade marketing initiatives with best-in-class execution within budget and timelines.
Develop a vision for brand growth in various channels (retail and OOH) and convert it into a strategy and execution plan aligned with global strategy.
Gain insights into product category, competition, customers, and own actions in cooperation with Sales and Category Development.
Inspire and mobilize the organization around the brand and plans.
Optimize the product range by monitoring existing product performance and developing an NPD pipeline.
Lead the roll-out of NPDs and EPDs from idea to launch, collaborating with Supply Chain, Sales, and Global Brand.
Build strong product knowledge to monitor and increase the quality of the existing product range with R&D and production, and identify NPD/EPD opportunities.
Draw up clear briefings for product-oriented market research.
Provide commercial 360° support, ensuring all elements of the marketing mix come together in best-in-class executions (Digital media, POS promotion, website, packaging).
Communicate marketing plans effectively and timely to Sales.
Lead the creation/adaptation of trade marketing assets (Key visuals, Shippers, coupons).
Lead packaging projects from briefing to execution, including timely delivery of logistics information to sales.
Lead Digital Marketing strategy and execution.
Act as the point of contact for social channels and website, responsible for driving the content agenda.