L'Oreal Brand Manager

Dufry Careers

8d•$70,000 - $80,000•Onsite

About The Position

Lead the L’Oréal beauty advisor team to achieve sales targets and ensure excellence in retail operations while delivering a best-in-class client experience aligned with L’Oréal standards.

Requirements

2+ years of retail management experience, preferably in beauty or luxury sectors.
Strong leadership, coaching, and communication skills.
Ability to multitask, adapt to a fast-paced environment, and lead a team to exceed performance expectations.
Proficiency in retail reporting tools and MS Office (Excel, Outlook, etc.).

Responsibilities

Set counter sales goals, team objectives, and action plans in alignment with L’Oréal and Avolta KPIs.
Coach and lead Beauty Advisors to achieve individual and team sales goals.
Monitor sales performance and share results with L’Oréal team and Avolta Supervisor weekly.
Motivate and inspire the team through daily floor meetings focused on sales targets, opportunities, and counter updates.
Track competitive retail sales and identify trends and strategies to stay ahead in the market.
Create and post the team schedule 7 days in advance, ensuring proper floor coverage and proactive handling of call-outs or leaves of absence.
Gather and deliver tester needs from the team to maintain a complete and functional counter.
Report missing price tags to Avolta for reprinting.
Analyze weekly stock levels and communicate replenishment needs to the Avolta Supervisor and buying team.
Monitor tester and sample inventory to prevent stock loss and ensure merchandising compliance.
Maintain visual standards and ensure the counter is shoppable, clean, and aligned with brand expectations.
Control expenses, minimize waste, and ensure security and cash handling procedures are followed.
Recruit and onboard new Beauty Advisors in partnership with the retail headquarters and HR team.
Drive, coach, and foster a collaborative and motivating work environment.
Set and monitor BA performance goals; provide continuous feedback and skills development.
Ensure appropriate staffing levels and coverage based on traffic trends and business needs.
Communicate counter updates and strategic changes to the team on a need-to-know basis.
Deliver a premium client experience while answering customer queries and objections confidently.
Champion CRM practices and support the implementation of store and brand tools (e.g., Diagnostics, Virtual Try-On).
Ensure the team delivers exceptional service, aligning with L’Oréal’s customer experience (CXE) and Net Promoter Score (NPS) standards.
Build and maintain collaborative relationships with Avolta leadership and department store management.
Submit a monthly business report outlining wins, losses, opportunities, and SWOTs.