Brand Manager

Unusual Machines•Orlando, FL

1d•$90,000 - $100,000

About The Position

As the Brand Marketing Manager, you will own and evolve the brand strategy for Unusual Machines and its portfolio of brands, including Rotor Riot and Fat Shark. You’ll serve as the steward of our brand identity—shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint. This role blends strategy and execution. You’ll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You’ll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach. You are both a creative thinker and a disciplined operator—comfortable building narratives, launching campaigns, and measuring performance to drive growth, loyalty, and long-term brand equity.

Requirements

Proven experience as a Brand Manager, Associate Brand Manager, or similar role
Strong ability to develop and communicate brand and marketing strategies
Exceptional written and verbal communication and storytelling skills
Data-driven mindset with strong analytical and performance measurement skills
Deep understanding of the full marketing mix and audience targeting
Experience collaborating on product packaging to ensure brand consistency and compliance
Demonstrated success building and leveraging Voice of Customer programs
Expert-level understanding of social media platforms, content strategy, and community engagement
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

Nice To Haves

Experience managing or scaling a global brand
Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
Ability to manage multiple projects in a fast-moving environment
Working knowledge of UI/UX principles as applied to product and marketing experiences

Responsibilities

Defining and refining brand positioning and messaging across the Unusual Machines portfolio
Leading integrated marketing campaigns across digital, social, and offline channels
Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
Analyzing market trends, competitive activity, and consumer insights
Translating customer feedback and VoC data into actionable brand improvements
Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
Reviewing campaign performance, KPIs, and ROI to optimize future efforts
Managing brand budgets and prioritizing spend for maximum impact
Overseeing social media strategy, community engagement, and brand voice
Develop and execute a comprehensive brand marketing strategy aligned with company objectives
Own brand positioning, messaging frameworks, and storytelling across all channels
Lead the creative development and execution of multi-channel marketing campaigns
Establish and manage Voice of Customer (VoC) programs to inform strategy and improve brand perception
Ensure consistent brand expression across product packaging, digital assets, and physical touchpoints
Monitor market dynamics, customer insights, and competitive landscapes to identify growth opportunities
Measure campaign effectiveness using KPIs and performance analytics, and report results to leadership
Manage and optimize the brand marketing budget to maximize ROI
Partner cross-functionally to support product launches and long-term brand growth