Brand Manager

Dairy Farmers of America•Berwyn, IL

7d•Onsite

About The Position

Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.

Requirements

Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)
8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experience
New product launch/commercialization experience, including a strong understanding of the new product development process
Advanced knowledge of brand marketing/marketing principles and practices
Strong knowledge of new product introduction and commercialization process
Able to think creatively and strategically
Able to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accounts
Able to analyze and interpret business and brand data through primary and secondary research (e.g., syndicated data, consumer and shopper insights, and business financials)
Able to translate consumer, shopper, and customer insights into ‘go to market’ strategies and plans (including new products, sales/trade communication, selling strategy and materials)
Able to lead multiple projects and participate in cross-functional environment
Able to problem solve, multi-task, prioritize work activities, and meet deadlines
Able to organize time, energy, and resources effectively to achieve goals (i.e., organizational skills)
Must be able to read, write and speak English

Nice To Haves

Certification and/or License – may be required during course of employment

Responsibilities

Lead comprehensive brand strategy development to support business objectives
Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing
Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)
Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives
Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market
Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution
Work closely with the sales and customer development team to develop strong market level and account level support programs
Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response
Drive new product process from opportunity identification to commercialization
Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management